diff --git a/src/app/core/services/catalog/catalog.interface.ts b/src/app/core/services/catalog/catalog.interface.ts
index 18977a2..8676b93 100644
--- a/src/app/core/services/catalog/catalog.interface.ts
+++ b/src/app/core/services/catalog/catalog.interface.ts
@@ -36,6 +36,10 @@ export type InventoryPolicy = 'tracked' | 'unlimited';
 export interface CatalogItemVariant {
   id: number;
   stock_tecnico: number | null;
+  minimum_use_date?: string | null;
+  maximum_use_date?: string | null;
+  effective_minimum_use_date?: string | null;
+  effective_maximum_use_date?: string | null;
   values: Record<string, string>;
 }
 
diff --git a/src/app/features/store/pages/search-page/search-page.component.ts b/src/app/features/store/pages/search-page/search-page.component.ts
index 1af42af..17c83c0 100644
--- a/src/app/features/store/pages/search-page/search-page.component.ts
+++ b/src/app/features/store/pages/search-page/search-page.component.ts
@@ -12,6 +12,8 @@ import { catchError, distinctUntilChanged, map, of, switchMap, tap } from 'rxjs'
 import { takeUntilDestroyed } from '@angular/core/rxjs-interop';
 
 import { CartService } from '../../../../core/services/cart/cart.service';
+import { AuthService } from '../../../../core/services/auth/auth.service';
+import { CheckoutService } from '../../../../core/services/checkout.service';
 import {
   CatalogFeaturedItem,
   CatalogFeaturedItems,
@@ -24,6 +26,7 @@ import { TenantService } from '../../../../core/services/tenant.service';
 import { ToastService } from '../../../../core/services/toast.service';
 import {
   ProductListCartEvent,
+  ProductListBuyEvent,
   ProductListComponent,
   ProductListItem,
 } from '../../../../shared/components/product-list/product-list.component';
@@ -43,7 +46,9 @@ interface SearchRouteState {
 export class SearchPageComponent {
   private readonly minSearchLength = 3;
   private readonly cartService = inject(CartService);
+  private readonly authService = inject(AuthService);
   private readonly catalogService = inject(CatalogService);
+  private readonly checkoutService = inject(CheckoutService);
   private readonly destroyRef = inject(DestroyRef);
   private readonly route = inject(ActivatedRoute);
   private readonly router = inject(Router);
@@ -54,6 +59,7 @@ export class SearchPageComponent {
   protected readonly results = signal<ApiPaginatedResponse<CatalogFeaturedItem[]> | null>(null);
   protected readonly loading = signal(false);
   protected readonly error = signal<string | null>(null);
+  protected readonly creatingDirectPurchase = signal(false);
 
   protected readonly productLayout = computed<CatalogProductLayout>(
     () => this.tenantService.tenant()?.search_product_layout ?? 'column_with_image',
@@ -131,8 +137,45 @@ export class SearchPageComponent {
     });
   }
 
-  protected onBuyProduct(product: ProductListItem): void {
-    void this.router.navigate(['/producto', product.id]);
+  protected async onBuyProduct(event: ProductListBuyEvent): Promise<void> {
+    if (!event.directPurchase) {
+      await this.router.navigate(['/producto', event.product.id]);
+      return;
+    }
+
+    if (this.creatingDirectPurchase()) {
+      return;
+    }
+
+    if (!this.authService.user()) {
+      await this.router.navigate(['/login'], {
+        queryParams: { returnUrl: `/producto/${event.product.id}` },
+      });
+      return;
+    }
+
+    const tenant = this.tenantService.tenant();
+    if (!tenant) {
+      this.toastService.danger('No se pudo identificar la tienda.');
+      return;
+    }
+
+    this.creatingDirectPurchase.set(true);
+    try {
+      const purchase = await this.checkoutService.startCheckout(tenant.codigo, {
+        direct_item: {
+          catalog_item_id: event.product.id,
+          variant_id: event.variant ?? null,
+          cantidad: event.quantity,
+        },
+      });
+      await this.router.navigate(['/checkout'], { queryParams: { purchase: purchase.id } });
+    } catch (error) {
+      console.error('Failed to create direct purchase:', error);
+      this.toastService.danger('No se pudo iniciar la compra directa.');
+    } finally {
+      this.creatingDirectPurchase.set(false);
+    }
   }
 
   protected onAddToCart(event: ProductListCartEvent): void {
diff --git a/src/app/features/store/pages/store-home-page/store-home-page.component.ts b/src/app/features/store/pages/store-home-page/store-home-page.component.ts
index 02cc320..d981436 100644
--- a/src/app/features/store/pages/store-home-page/store-home-page.component.ts
+++ b/src/app/features/store/pages/store-home-page/store-home-page.component.ts
@@ -12,13 +12,16 @@ import { ActivatedRoute, Router } from '@angular/router';
 import { Subscription } from 'rxjs';
 
 import { CartService } from '../../../../core/services/cart/cart.service';
+import { AuthService } from '../../../../core/services/auth/auth.service';
 import { CatalogFeaturedGroup } from '../../../../core/services/catalog/catalog.interface';
 import { CatalogService } from '../../../../core/services/catalog/catalog.service';
 import { TenantService } from '../../../../core/services/tenant.service';
 import { ToastService } from '../../../../core/services/toast.service';
+import { CheckoutService } from '../../../../core/services/checkout.service';
 import {
   ProductListComponent,
   ProductListCartEvent,
+  ProductListBuyEvent,
   ProductListItem,
 } from '../../../../shared/components/product-list/product-list.component';
 import { HeroBannerComponent } from '../../../../shared/components/hero-banner/hero-banner.component';
@@ -43,7 +46,9 @@ import {
 })
 export class StoreHomePageComponent implements OnInit, OnDestroy {
   private readonly cartService = inject(CartService);
+  private readonly authService = inject(AuthService);
   private readonly catalogService = inject(CatalogService);
+  private readonly checkoutService = inject(CheckoutService);
   private readonly route = inject(ActivatedRoute);
   private readonly router = inject(Router);
   private readonly tenantService = inject(TenantService);
@@ -55,6 +60,7 @@ export class StoreHomePageComponent implements OnInit, OnDestroy {
   protected readonly loadingGroupIds = signal<ReadonlySet<number>>(new Set());
   protected readonly error = signal<string | null>(null);
   protected readonly mainCarouselReady = signal(false);
+  protected readonly creatingDirectPurchase = signal(false);
   protected readonly hasMainCarouselImages = computed(
     () => (this.tenant()?.main_carousel_images?.length ?? 0) > 0,
   );
@@ -118,8 +124,45 @@ export class StoreHomePageComponent implements OnInit, OnDestroy {
     this.groupRequestSubscriptions.set(groupId, subscription);
   }
 
-  protected onBuyProduct(product: ProductListItem): void {
-    this.router.navigate(['/producto', product.id]);
+  protected async onBuyProduct(event: ProductListBuyEvent): Promise<void> {
+    if (!event.directPurchase) {
+      await this.router.navigate(['/producto', event.product.id]);
+      return;
+    }
+
+    if (this.creatingDirectPurchase()) {
+      return;
+    }
+
+    if (!this.authService.user()) {
+      await this.router.navigate(['/login'], {
+        queryParams: { returnUrl: `/producto/${event.product.id}` },
+      });
+      return;
+    }
+
+    const tenant = this.tenantService.tenant();
+    if (!tenant) {
+      this.toastService.danger('No se pudo identificar la tienda.');
+      return;
+    }
+
+    this.creatingDirectPurchase.set(true);
+    try {
+      const purchase = await this.checkoutService.startCheckout(tenant.codigo, {
+        direct_item: {
+          catalog_item_id: event.product.id,
+          variant_id: event.variant ?? null,
+          cantidad: event.quantity,
+        },
+      });
+      await this.router.navigate(['/checkout'], { queryParams: { purchase: purchase.id } });
+    } catch (error) {
+      console.error('Failed to create direct purchase:', error);
+      this.toastService.danger('No se pudo iniciar la compra directa.');
+    } finally {
+      this.creatingDirectPurchase.set(false);
+    }
   }
 
   protected onAddToCart(event: ProductListCartEvent): void {
diff --git a/src/app/shared/components/product-list/product-list.component.html b/src/app/shared/components/product-list/product-list.component.html
index 1c09a32..b92b18f 100644
--- a/src/app/shared/components/product-list/product-list.component.html
+++ b/src/app/shared/components/product-list/product-list.component.html
@@ -13,7 +13,7 @@
           [description]="item.descripcion ?? ''"
           [price]="price(item)"
           [variants]="variantsFor(item)"
-          (buy)="buy.emit(item)"
+          (buy)="emitRowBuy(item, $event)"
           (addToCart)="emitRowCart(item, $event)"
         />
       }
@@ -22,7 +22,7 @@
           [title]="item.nombre"
           [description]="item.descripcion ?? ''"
           [price]="price(item)"
-          (buy)="buy.emit(item)"
+          (buy)="emitColumnBuy(item, $event)"
           (addToCart)="emitColumnCart(item, $event)"
         />
       }
@@ -32,7 +32,7 @@
           [title]="item.nombre"
           [originalPrice]="price(item)"
           [imagePriority]="loadImages() && index < 4"
-          (buy)="buy.emit(item)"
+          (buy)="emitProductDetailBuy(item)"
         />
       }
     }
diff --git a/src/app/shared/components/product-list/product-list.component.ts b/src/app/shared/components/product-list/product-list.component.ts
index 1a79478..34382a4 100644
--- a/src/app/shared/components/product-list/product-list.component.ts
+++ b/src/app/shared/components/product-list/product-list.component.ts
@@ -37,6 +37,13 @@ export interface ProductListCartEvent {
   variant?: number | null;
 }
 
+export interface ProductListBuyEvent {
+  product: ProductListItem;
+  quantity: number;
+  variant?: number | null;
+  directPurchase: boolean;
+}
+
 @Component({
   selector: 'app-product-list',
   imports: [
@@ -61,7 +68,7 @@ export class ProductListComponent {
   readonly loading = input(false);
   readonly loadImages = input(true);
 
-  readonly buy = output<ProductListItem>();
+  readonly buy = output<ProductListBuyEvent>();
   readonly addToCart = output<ProductListCartEvent>();
   readonly pageChange = output<number>();
 
@@ -119,4 +126,24 @@ export class ProductListComponent {
   protected emitColumnCart(product: ProductListItem, event: { quantity: number }): void {
     this.addToCart.emit({ product, quantity: event.quantity });
   }
+
+  protected emitRowBuy(
+    product: ProductListItem,
+    event: { quantity: number; variant: unknown },
+  ): void {
+    this.buy.emit({
+      product,
+      quantity: event.quantity,
+      variant: typeof event.variant === 'number' ? event.variant : null,
+      directPurchase: true,
+    });
+  }
+
+  protected emitColumnBuy(product: ProductListItem, event: { quantity: number }): void {
+    this.buy.emit({ product, quantity: event.quantity, variant: null, directPurchase: true });
+  }
+
+  protected emitProductDetailBuy(product: ProductListItem): void {
+    this.buy.emit({ product, quantity: 1, variant: null, directPurchase: false });
+  }
 }
diff --git a/src/app/shared/components/product-row-card/product-row-card.component.html b/src/app/shared/components/product-row-card/product-row-card.component.html
index 4604ae6..3010393 100644
--- a/src/app/shared/components/product-row-card/product-row-card.component.html
+++ b/src/app/shared/components/product-row-card/product-row-card.component.html
@@ -19,7 +19,7 @@
         {{ formattedPrice() }}
       </span>
       <div class="product-row-card__btn-wrapper">
-        <app-button variant="primary" (click)="buy.emit()">
+        <app-button variant="primary" (click)="onBuy()">
           Comprar
         </app-button>
       </div>
diff --git a/src/app/shared/components/product-row-card/product-row-card.component.ts b/src/app/shared/components/product-row-card/product-row-card.component.ts
index 456a414..0b7e31a 100644
--- a/src/app/shared/components/product-row-card/product-row-card.component.ts
+++ b/src/app/shared/components/product-row-card/product-row-card.component.ts
@@ -28,7 +28,7 @@ export class ProductRowCardComponent {
   readonly selectedVariant = model<any>(null);
 
   // Interactive events
-  readonly buy = output<void>();
+  readonly buy = output<{ quantity: number; variant: any }>();
   readonly addToCart = output<{ quantity: number; variant: any }>();
 
   constructor() {
@@ -57,6 +57,13 @@ export class ProductRowCardComponent {
     });
   }
 
+  protected onBuy(): void {
+    this.buy.emit({
+      quantity: this.quantity(),
+      variant: this.selectedVariant(),
+    });
+  }
+
   /**
    * Helper method to format currency numbers to Argentine Pesos style "$ XX.XXX".
    */
diff --git a/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.html b/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.html
index caa9268..d6000cb 100644
--- a/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.html
+++ b/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.html
@@ -14,7 +14,7 @@
     </div>
 
     <div class="product-vertical-with-cart-card__actions">
-      <app-button variant="primary" (click)="buy.emit()">Comprar</app-button>
+      <app-button variant="primary" (click)="onBuy()">Comprar</app-button>
       <app-button variant="secondary" (click)="onAddToCart()"> Agregar al carrito </app-button>
     </div>
   </div>
diff --git a/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.ts b/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.ts
index 277b8c5..7ef0c11 100644
--- a/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.ts
+++ b/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.ts
@@ -17,7 +17,7 @@ export class ProductVerticalWithCartCardComponent {
 
   readonly quantity = model<number>(1);
 
-  readonly buy = output<void>();
+  readonly buy = output<{ quantity: number }>();
   readonly addToCart = output<{ quantity: number }>();
 
   protected readonly formattedPrice = computed(() => this.formatCurrency(this.price()));
@@ -26,6 +26,10 @@ export class ProductVerticalWithCartCardComponent {
     this.addToCart.emit({ quantity: this.quantity() });
   }
 
+  protected onBuy(): void {
+    this.buy.emit({ quantity: this.quantity() });
+  }
+
   private formatCurrency(value: number): string {
     const rounded = Math.round(value);
     const parts = rounded.toString().split('.');