diff --git a/src/app/core/layout/store-layout/store-header/immersive-store-header.component.html b/src/app/core/layout/store-layout/store-header/immersive-store-header.component.html
index cf44879..4e7731a 100644
--- a/src/app/core/layout/store-layout/store-header/immersive-store-header.component.html
+++ b/src/app/core/layout/store-layout/store-header/immersive-store-header.component.html
@@ -1,8 +1,8 @@
 <header class="immersive-header" [class.immersive-header--compact]="!showHero()">
-  <div class="immersive-header__backdrop">
+  <div class="ih-backdrop">
     @if (showHero() && backgroundImageUrl(); as backgroundImage) {
       <img
-        class="immersive-header__backdrop-image"
+        class="ih-backdrop-image"
         [src]="backgroundImage"
         alt=""
         loading="eager"
@@ -12,12 +12,12 @@
     }
   </div>
 
-  <div class="immersive-header__content">
+  <div class="ih-content">
     <nav
-      class="immersive-header__nav container-xl px-3 px-md-4"
+      class="ih-nav container-xl px-3 px-md-4"
       aria-label="Navegación de la tienda"
     >
-      <a routerLink="/" class="immersive-header__brand" aria-label="Ir al inicio">
+      <a routerLink="/" class="ih-brand" aria-label="Ir al inicio">
         @if (logoUrl()) {
           <img
             [src]="logoUrl()"
@@ -29,12 +29,12 @@
         }
       </a>
 
-      <div class="immersive-header__actions">
+      <div class="ih-actions">
         @if (displaySearchBar()) {
           <form
             id="immersive-search"
-            class="immersive-header__search"
-            [class.immersive-header__search--open]="isSearchOpen()"
+            class="ih-search"
+            [class.ih-search--open]="isSearchOpen()"
             role="search"
             (submit)="submitSearch($event)"
           >
@@ -48,7 +48,7 @@
               (valueChange)="showSearchError.set(false)"
             />
             @if (showSearchError()) {
-              <span id="immersive-search-error" class="immersive-header__search-error" role="alert"
+              <span id="immersive-search-error" class="ih-search-error" role="alert"
                 >Ingresá al menos 3 caracteres.</span
               >
             }
@@ -59,7 +59,7 @@
           @if (ticketsMenu(); as menu) {
             <app-button
               variant="primary"
-              hostClass="immersive-header__tickets"
+              hostClass="ih-tickets"
               data-testid="store-header-tickets"
               (click)="ticketsClick.emit()"
             >
@@ -72,7 +72,7 @@
           <button
             #searchToggle
             type="button"
-            class="immersive-header__search-toggle"
+            class="ih-search-toggle"
             aria-label="Buscar productos"
             aria-controls="immersive-search"
             [attr.aria-expanded]="isSearchOpen()"
@@ -93,7 +93,7 @@
           />
         }
 
-        <div class="immersive-header__account">
+        <div class="ih-account">
           <app-icon-button
             variant="user"
             ariaLabel="Mi cuenta"
@@ -109,7 +109,7 @@
               (logoutClick)="onLogoutClick()"
             />
           } @else if (isUserDropdownOpen()) {
-            <div id="immersive-user-dropdown" class="immersive-header__guest-menu">
+            <div id="immersive-user-dropdown" class="ih-guest-menu">
               <button type="button" (click)="isUserDropdownOpen.set(false); loginClick.emit()">
                 Iniciar sesión
               </button>
@@ -121,7 +121,7 @@
 
     @if (checkoutRemainingTime(); as remainingTime) {
       <div
-        class="immersive-header__timer container-xl px-3 px-md-4"
+        class="ih-timer container-xl px-3 px-md-4"
         role="timer"
         aria-label="Tiempo restante de compra"
       >
@@ -131,10 +131,10 @@
 
     @if (showHero()) {
       @if (heroContent(); as content) {
-        <div class="immersive-header__copy">
-          <p class="immersive-header__eyebrow">{{ content.eyebrow }}</p>
-          <h1 class="immersive-header__title">{{ content.title }}</h1>
-          <p class="immersive-header__description">{{ content.description }}</p>
+        <div class="ih-copy">
+          <p class="ih-eyebrow">{{ content.eyebrow }}</p>
+          <h1 class="ih-title">{{ content.title }}</h1>
+          <p class="ih-description">{{ content.description }}</p>
         </div>
       }
 
diff --git a/src/app/core/layout/store-layout/store-header/immersive-store-header.component.scss b/src/app/core/layout/store-layout/store-header/immersive-store-header.component.scss
index 981ffea..8500fba 100644
--- a/src/app/core/layout/store-layout/store-header/immersive-store-header.component.scss
+++ b/src/app/core/layout/store-layout/store-header/immersive-store-header.component.scss
@@ -11,7 +11,7 @@
   background: #f5f5f5;
 }
 
-.immersive-header__content {
+.ih-content {
   grid-area: 1 / 1;
   position: relative;
   z-index: 1;
@@ -20,7 +20,7 @@
   padding-bottom: clamp(1rem, 2vw, 1.5rem);
 }
 
-.immersive-header__backdrop {
+.ih-backdrop {
   grid-area: 1 / 1;
   position: relative;
   z-index: 0;
@@ -28,7 +28,7 @@
   background-color: #101010;
 }
 
-.immersive-header__backdrop-image {
+.ih-backdrop-image {
   position: absolute;
   inset: 0;
   z-index: 0;
@@ -39,8 +39,8 @@
   object-position: center 42%;
 }
 
-.immersive-header__backdrop::before,
-.immersive-header__backdrop::after {
+.ih-backdrop::before,
+.ih-backdrop::after {
   content: '';
   position: absolute;
   inset: 0;
@@ -48,15 +48,15 @@
   pointer-events: none;
 }
 
-.immersive-header__backdrop::before {
+.ih-backdrop::before {
   background: rgba(0, 0, 0, 0.7);
 }
 
-.immersive-header__backdrop::after {
+.ih-backdrop::after {
   background: linear-gradient(180deg, rgba(0, 0, 0, 0.48) 0%, rgba(0, 0, 0, 0.4) 47%, #f5f5f5 100%);
 }
 
-.immersive-header__nav {
+.ih-nav {
   position: relative;
   // Keep the whole navigation stacking context above the hero copy and carousel.
   // Otherwise those later siblings can sit on top of the dropdown and capture
@@ -69,28 +69,28 @@
   min-height: 2.25rem;
 }
 
-.immersive-header__brand {
+.ih-brand {
   display: inline-flex;
   flex: none;
   align-items: center;
 }
-.immersive-header__brand img {
+.ih-brand img {
   display: block;
   width: clamp(105px, 13vw, 145px);
   max-height: 2.25rem;
   object-fit: contain;
 }
-.immersive-header__actions {
+.ih-actions {
   display: flex;
   align-items: center;
   gap: clamp(0.35rem, 1vw, 1rem);
 }
 
-.immersive-header__search {
+.ih-search {
   position: relative;
   width: clamp(115px, 17vw, 205px);
 }
-.immersive-header__search-error {
+.ih-search-error {
   position: absolute;
   top: calc(100% + 0.25rem);
   right: 0;
@@ -99,52 +99,52 @@
   font-size: 0.7rem;
 }
 
-:host ::ng-deep .immersive-header__tickets {
+:host ::ng-deep .ih-tickets {
   width: auto;
 }
-.immersive-header__account {
+.ih-account {
   position: relative;
   // The nav becomes display: contents on mobile, so it cannot provide the
   // stacking context there. Keep the dropdown trigger above following rows.
   z-index: 10;
   display: flex;
 }
-:host ::ng-deep .immersive-header__actions .icon-btn,
-:host ::ng-deep .immersive-header__actions .cart-icon {
+:host ::ng-deep .ih-actions .icon-btn,
+:host ::ng-deep .ih-actions .cart-icon {
   color: var(--tenant-primary, #ff7006);
 }
 
-.immersive-header__copy {
+.ih-copy {
   position: relative;
   z-index: 1;
   margin: clamp(2.1rem, 5vw, 3.25rem) auto 0;
   padding-inline: 1rem;
   text-align: center;
 }
-.immersive-header__eyebrow,
-.immersive-header__title {
+.ih-eyebrow,
+.ih-title {
   font-family: 'Smooch', cursive;
   font-weight: 400;
   text-shadow: 0 2px 12px rgba(0, 0, 0, 0.55);
 }
-.immersive-header__eyebrow {
+.ih-eyebrow {
   margin: 0;
   font-size: 50px;
   line-height: 1;
 }
-.immersive-header__title {
+.ih-title {
   margin: -0.15rem 0 0;
   font-size: 140px;
   line-height: 0.7;
 }
-.immersive-header__description {
+.ih-description {
   margin: 30px 0 0;
   font-family: 'Gotham Book', sans-serif;
   font-size: 18px;
   font-weight: 300;
   text-shadow: 0 1px 5px rgba(0, 0, 0, 0.6);
 }
-.immersive-header__timer {
+.ih-timer {
   position: relative;
   z-index: 1;
   margin-top: 0.75rem;
@@ -163,27 +163,27 @@
   color: #666666;
   background: transparent;
 
-  .immersive-header__content {
+  .ih-content {
     padding: 35px 0 36px;
   }
 
-  .immersive-header__nav {
+  .ih-nav {
     flex-wrap: nowrap;
     gap: 0.75rem;
     min-height: 44px;
   }
 
-  .immersive-header__brand img {
+  .ih-brand img {
     width: clamp(92px, 24vw, 145px);
   }
 
-  .immersive-header__actions {
+  .ih-actions {
     flex: 0 1 auto;
     gap: 0.375rem;
   }
 }
 
-.immersive-header__search-toggle {
+.ih-search-toggle {
   display: none;
   flex: none;
   align-items: center;
@@ -203,7 +203,7 @@
   }
 }
 
-.immersive-header__guest-menu {
+.ih-guest-menu {
   position: absolute;
   top: calc(100% + 0.5rem);
   right: 0;
@@ -224,7 +224,7 @@
 }
 
 :host ::ng-deep .immersive-header--compact {
-  .immersive-header__tickets {
+  .ih-tickets {
     flex: none;
     width: auto;
 
@@ -234,58 +234,58 @@
     }
   }
 
-  .immersive-header__account .icon-btn {
+  .ih-account .icon-btn {
     width: 32px;
     height: 44px;
     color: #888;
   }
 }
-.immersive-header--compact .immersive-header__backdrop {
+.immersive-header--compact .ih-backdrop {
   display: none;
 }
 
-:host ::ng-deep .immersive-header--compact .immersive-header__actions .icon-btn,
-:host ::ng-deep .immersive-header--compact .immersive-header__actions .cart-icon {
+:host ::ng-deep .immersive-header--compact .ih-actions .icon-btn,
+:host ::ng-deep .immersive-header--compact .ih-actions .cart-icon {
   color: #888;
 }
 
 @media (max-width: 359.98px) {
-  .immersive-header--compact .immersive-header__nav {
+  .immersive-header--compact .ih-nav {
     padding-inline: 1rem !important;
     gap: 0.375rem;
   }
 
-  .immersive-header--compact .immersive-header__actions {
+  .immersive-header--compact .ih-actions {
     gap: 0.125rem;
   }
 }
 
 @media (max-width: 600px) {
-  .immersive-header__nav {
+  .ih-nav {
     flex-wrap: wrap;
     gap: 0.5rem;
   }
-  .immersive-header__actions {
+  .ih-actions {
     flex: 1;
     justify-content: flex-end;
   }
-  .immersive-header__search {
+  .ih-search {
     width: clamp(105px, 38vw, 180px);
   }
-  .immersive-header__copy {
+  .ih-copy {
     margin-top: 3rem;
   }
-  .immersive-header__eyebrow {
+  .ih-eyebrow {
     font-size: clamp(2rem, 8vw, 50px);
   }
-  .immersive-header__title {
+  .ih-title {
     font-size: clamp(3rem, 12vw, 5rem);
   }
 }
 
 @media (max-width: 767.98px) {
   .immersive-header--compact {
-    .immersive-header__search {
+    .ih-search {
       position: absolute;
       top: calc(100% + 0.5rem);
       right: 8vw;
@@ -297,17 +297,17 @@
       box-shadow: 0 4px 16px #0002;
     }
 
-    .immersive-header__search--open {
+    .ih-search--open {
       display: block;
     }
 
-    .immersive-header__search-error {
+    .ih-search-error {
       position: static;
       display: block;
       margin-top: 0.25rem;
     }
 
-    .immersive-header__search-toggle {
+    .ih-search-toggle {
       display: inline-flex;
     }
   }
@@ -315,7 +315,7 @@
   .immersive-header:not(.immersive-header--compact) {
     min-height: 0;
 
-    .immersive-header__content {
+    .ih-content {
       display: grid;
       grid-template-columns: minmax(0, 1fr) auto auto;
       align-items: center;
@@ -324,17 +324,17 @@
     }
 
     // Keep one search form while placing it below the hero copy on mobile.
-    .immersive-header__nav,
-    .immersive-header__actions {
+    .ih-nav,
+    .ih-actions {
       display: contents;
     }
 
-    .immersive-header__brand {
+    .ih-brand {
       grid-area: 1 / 1;
       margin-left: 8vw;
     }
 
-    .immersive-header__brand img {
+    .ih-brand img {
       width: clamp(105px, 34vw, 145px);
     }
 
@@ -342,30 +342,30 @@
       grid-area: 1 / 2;
     }
 
-    .immersive-header__account {
+    .ih-account {
       grid-area: 1 / 3;
       margin-right: calc(8vw - 0.75rem);
     }
 
-    .immersive-header__timer {
+    .ih-timer {
       grid-area: 2 / 1 / auto / -1;
     }
 
-    .immersive-header__copy {
+    .ih-copy {
       grid-area: 3 / 1 / auto / -1;
       margin: 1.25rem 0 0;
     }
 
-    .immersive-header__eyebrow {
+    .ih-eyebrow {
       font-size: clamp(18px, 5.5vw, 24px);
     }
 
-    .immersive-header__title {
+    .ih-title {
       font-size: clamp(40px, 12vw, 56px);
       line-height: 0.7;
     }
 
-    .immersive-header__description {
+    .ih-description {
       margin-top: 30px;
       font-size: clamp(11px, 3vw, 14px);
       line-height: 1.5;
@@ -373,14 +373,14 @@
       text-shadow: none;
     }
 
-    .immersive-header__search {
+    .ih-search {
       grid-area: 4 / 1 / auto / -1;
       width: 74%;
       max-width: 28rem;
       margin: 0.5rem auto 0;
     }
 
-    .immersive-header__search-error {
+    .ih-search-error {
       right: auto;
       left: 0;
       width: 100%;
@@ -395,11 +395,11 @@
       --carousel-offset: -9vw;
     }
 
-    .immersive-header__backdrop-image {
+    .ih-backdrop-image {
       object-position: center 42%;
     }
 
-    .immersive-header__backdrop {
+    .ih-backdrop {
       // Keep the fade tied to the hero, independent of the content below it.
       align-self: start;
       height: 12.5rem;
@@ -407,7 +407,7 @@
       mask-image: linear-gradient(#000 calc(100% - 8px), transparent 100%);
     }
 
-    .immersive-header__backdrop::after {
+    .ih-backdrop::after {
       background: linear-gradient(
         180deg,
         rgba(0, 0, 0, 0.25) 0%,
@@ -420,7 +420,7 @@
   }
 
   :host ::ng-deep .immersive-header:not(.immersive-header--compact) {
-    .immersive-header__search .form-control {
+    .ih-search .form-control {
       min-height: 36px;
       padding: 0.25rem 2.5rem 0.25rem 0.75rem;
       border: 1px solid #888;
@@ -439,12 +439,12 @@
       }
     }
 
-    .immersive-header__search .input-search-icon {
+    .ih-search .input-search-icon {
       color: #666;
       right: 0.75rem;
     }
 
-    .immersive-header__account .icon-btn {
+    .ih-account .icon-btn {
       min-width: 44px;
       min-height: 44px;
 
diff --git a/src/app/core/layout/store-layout/store-layout.component.spec.ts b/src/app/core/layout/store-layout/store-layout.component.spec.ts
index ecc1c1c..a667b3a 100644
--- a/src/app/core/layout/store-layout/store-layout.component.spec.ts
+++ b/src/app/core/layout/store-layout/store-layout.component.spec.ts
@@ -274,21 +274,21 @@ describe('StoreLayoutComponent', () => {
     expect(header.componentInstance.headerType()).toBe('immersive');
     expect(element.querySelector('app-standard-store-header')).toBeNull();
     expect(element.querySelector('app-immersive-store-header')).not.toBeNull();
-    expect(element.querySelector('.immersive-header__eyebrow')?.textContent).toContain(
+    expect(element.querySelector('.ih-eyebrow')?.textContent).toContain(
       'Encendé tu',
     );
-    expect(element.querySelector('.immersive-header__title')?.textContent).toContain('experiencia');
-    expect(element.querySelector('.immersive-header__description')?.textContent).toContain(
+    expect(element.querySelector('.ih-title')?.textContent).toContain('experiencia');
+    expect(element.querySelector('.ih-description')?.textContent).toContain(
       'Reservá tu entrada',
     );
     const backdropImage = element.querySelector<HTMLImageElement>(
-      '.immersive-header__backdrop-image',
+      '.ih-backdrop-image',
     );
     expect(backdropImage?.getAttribute('src')).toBe(tenant.header_bg_image);
     expect(backdropImage?.getAttribute('loading')).toBe('eager');
     expect(backdropImage?.getAttribute('fetchpriority')).toBe('high');
     expect(backdropImage?.getAttribute('decoding')).toBe('async');
-    const headerLogo = element.querySelector<HTMLImageElement>('.immersive-header__brand img');
+    const headerLogo = element.querySelector<HTMLImageElement>('.ih-brand img');
     expect(headerLogo?.getAttribute('loading')).toBe('eager');
     expect(headerLogo?.getAttribute('fetchpriority')).toBe('high');
     expect(headerLogo?.getAttribute('decoding')).toBe('async');