diff --git a/src/app/app.config.ts b/src/app/app.config.ts
index 1404718..49ee050 100644
--- a/src/app/app.config.ts
+++ b/src/app/app.config.ts
@@ -4,7 +4,7 @@ import {
   provideAppInitializer,
   provideBrowserGlobalErrorListeners,
 } from '@angular/core';
-import { provideRouter } from '@angular/router';
+import { provideRouter, UrlSerializer } from '@angular/router';
 import { provideClientHydration, withHttpTransferCacheOptions } from '@angular/platform-browser';
 
 import { routes } from './app.routes';
@@ -12,6 +12,7 @@ import { authBootstrap } from './core/services/auth/auth-bootstrap';
 import { authInterceptor } from './core/services/auth/auth.interceptor';
 import { globalLoadingInterceptor } from './core/services/global-loading/global-loading.interceptor';
 import { tenantBootstrap } from './core/services/tenant-bootstrap';
+import { TenantUrlSerializer } from './core/services/tenant-url.serializer';
 
 export function isStoreCatalogRequest(request: HttpRequest<unknown>): boolean {
   return (
@@ -26,6 +27,7 @@ export const appConfig: ApplicationConfig = {
   providers: [
     provideBrowserGlobalErrorListeners(),
     provideRouter(routes),
+    { provide: UrlSerializer, useClass: TenantUrlSerializer },
     provideClientHydration(
       withHttpTransferCacheOptions({
         includeRequestsWithAuthHeaders: true,
diff --git a/src/app/app.routes.ts b/src/app/app.routes.ts
index 1bf87ad..d4afdd4 100644
--- a/src/app/app.routes.ts
+++ b/src/app/app.routes.ts
@@ -14,5 +14,12 @@ export const routes: Routes = [
   {
     path: '',
     loadChildren: () => import('./features/store/store.routes').then((m) => m.routes)
+  },
+  {
+    path: '**',
+    loadComponent: () =>
+      import('./shared/pages/route-not-found-page.component').then(
+        (m) => m.RouteNotFoundPageComponent,
+      )
   }
 ];
diff --git a/src/app/core/services/auth/auth.service.ts b/src/app/core/services/auth/auth.service.ts
index 73f921f..ae1d310 100644
--- a/src/app/core/services/auth/auth.service.ts
+++ b/src/app/core/services/auth/auth.service.ts
@@ -119,8 +119,12 @@ export class AuthService extends BaseApiService {
 
     const apiUrl = new URL(environment.url);
     const authorizationUrl = new URL('/auth/google/redirect', apiUrl.origin);
+    const basePath = tenant.base_path && tenant.base_path !== '/' ? tenant.base_path : '';
     authorizationUrl.searchParams.set('tenant', tenant.codigo);
-    authorizationUrl.searchParams.set('return_url', this.document.location.origin);
+    authorizationUrl.searchParams.set(
+      'return_url',
+      `${this.document.location.origin}${basePath}`,
+    );
 
     this.document.location.assign(authorizationUrl.toString());
   }
diff --git a/src/app/core/services/tenant-url.serializer.spec.ts b/src/app/core/services/tenant-url.serializer.spec.ts
new file mode 100644
index 0000000..ebcd141
--- /dev/null
+++ b/src/app/core/services/tenant-url.serializer.spec.ts
@@ -0,0 +1,50 @@
+import '@angular/compiler';
+import { DefaultUrlSerializer } from '@angular/router';
+import { describe, expect, it } from 'vitest';
+
+import { Tenant } from './tenant.interface';
+import { TenantService } from './tenant.service';
+import { TenantUrlSerializer } from './tenant-url.serializer';
+
+describe('TenantUrlSerializer', () => {
+  const defaultSerializer = new DefaultUrlSerializer();
+
+  function createSerializer(basePath: string): TenantUrlSerializer {
+    const tenantService = {
+      getTenant: () => ({ base_path: basePath }) as Tenant,
+    } as TenantService;
+
+    return new TenantUrlSerializer(tenantService);
+  }
+
+  it('keeps root tenants unchanged', () => {
+    const serializer = createSerializer('/');
+    const tree = serializer.parse('/producto/123?ref=home');
+
+    expect(defaultSerializer.serialize(tree)).toBe('/producto/123?ref=home');
+    expect(serializer.serialize(tree)).toBe('/producto/123?ref=home');
+  });
+
+  it('removes the tenant base path when parsing and restores it when serializing', () => {
+    const serializer = createSerializer('/desfile');
+    const tree = serializer.parse('/desfile/producto/123?ref=home#detalle');
+
+    expect(defaultSerializer.serialize(tree)).toBe('/producto/123?ref=home#detalle');
+    expect(serializer.serialize(tree)).toBe('/desfile/producto/123?ref=home#detalle');
+  });
+
+  it('maps the tenant base path to the application root', () => {
+    const serializer = createSerializer('/desfile/');
+    const tree = serializer.parse('/desfile');
+
+    expect(defaultSerializer.serialize(tree)).toBe('/');
+    expect(serializer.serialize(tree)).toBe('/desfile');
+  });
+
+  it('does not strip partial path segment matches', () => {
+    const serializer = createSerializer('/desfile');
+    const tree = serializer.parse('/desfile-shop/producto/123');
+
+    expect(defaultSerializer.serialize(tree)).toBe('/desfile-shop/producto/123');
+  });
+});
diff --git a/src/app/core/services/tenant-url.serializer.ts b/src/app/core/services/tenant-url.serializer.ts
new file mode 100644
index 0000000..97eb37a
--- /dev/null
+++ b/src/app/core/services/tenant-url.serializer.ts
@@ -0,0 +1,66 @@
+import { Injectable } from '@angular/core';
+import { DefaultUrlSerializer, UrlSerializer, UrlTree } from '@angular/router';
+
+import { TenantService } from './tenant.service';
+
+@Injectable()
+export class TenantUrlSerializer extends UrlSerializer {
+  private readonly defaultSerializer = new DefaultUrlSerializer();
+
+  constructor(private readonly tenantService: TenantService) {
+    super();
+  }
+
+  override parse(url: string): UrlTree {
+    return this.defaultSerializer.parse(this.removeBasePath(url));
+  }
+
+  override serialize(tree: UrlTree): string {
+    const url = this.defaultSerializer.serialize(tree);
+    const basePath = this.basePath();
+
+    if (basePath === '/') {
+      return url;
+    }
+
+    return url === '/' ? basePath : `${basePath}${url}`;
+  }
+
+  private removeBasePath(url: string): string {
+    const basePath = this.basePath();
+
+    if (basePath === '/' || !this.startsWithCompletePathSegment(url, basePath)) {
+      return url;
+    }
+
+    const remainder = url.slice(basePath.length);
+
+    if (remainder === '') {
+      return '/';
+    }
+
+    return remainder.startsWith('?') || remainder.startsWith('#')
+      ? `/${remainder}`
+      : remainder;
+  }
+
+  private basePath(): string {
+    const configuredPath = this.tenantService.getTenant()?.base_path?.trim() ?? '/';
+
+    if (configuredPath === '' || configuredPath === '/') {
+      return '/';
+    }
+
+    return `/${configuredPath.replace(/^\/+|\/+$/g, '')}`;
+  }
+
+  private startsWithCompletePathSegment(url: string, basePath: string): boolean {
+    if (!url.startsWith(basePath)) {
+      return false;
+    }
+
+    const boundary = url.charAt(basePath.length);
+
+    return boundary === '' || boundary === '/' || boundary === '?' || boundary === '#';
+  }
+}
diff --git a/src/app/core/services/tenant.interface.ts b/src/app/core/services/tenant.interface.ts
index c8c6781..1ee741c 100644
--- a/src/app/core/services/tenant.interface.ts
+++ b/src/app/core/services/tenant.interface.ts
@@ -101,6 +101,7 @@ export interface Tenant {
   codigo: string;
   nombre: string;
   dominio: string;
+  base_path?: string;
   site_title?: string | null;
   favicon?: string | null;
   primary_color: string;
diff --git a/src/app/shared/pages/route-not-found-page.component.ts b/src/app/shared/pages/route-not-found-page.component.ts
new file mode 100644
index 0000000..bcbafb0
--- /dev/null
+++ b/src/app/shared/pages/route-not-found-page.component.ts
@@ -0,0 +1,27 @@
+import { Component } from '@angular/core';
+
+@Component({
+  selector: 'app-route-not-found-page',
+  template: `
+    <main class="route-not-found">
+      <h1>404</h1>
+      <p>No encontramos la página solicitada.</p>
+    </main>
+  `,
+  styles: `
+    .route-not-found {
+      min-height: 100vh;
+      display: grid;
+      place-content: center;
+      gap: 0.5rem;
+      padding: 2rem;
+      text-align: center;
+    }
+
+    h1,
+    p {
+      margin: 0;
+    }
+  `,
+})
+export class RouteNotFoundPageComponent {}