diff --git a/src/app/core/layout/store-layout/store-header/immersive-store-header.component.html b/src/app/core/layout/store-layout/store-header/immersive-store-header.component.html
index 7a24021..a2f01f1 100644
--- a/src/app/core/layout/store-layout/store-header/immersive-store-header.component.html
+++ b/src/app/core/layout/store-layout/store-header/immersive-store-header.component.html
@@ -1,16 +1,11 @@
 <header
   class="immersive-header"
   [class.immersive-header--compact]="!showHero()"
-  [class.immersive-header--has-image]="showHero() && !!backgroundImageUrl()"
 >
   <div
     class="immersive-header__backdrop"
     [style.background-image]="backgroundImageUrl() ? 'url(' + backgroundImageUrl() + ')' : null"
-  >
-    @if (showHero() && backgroundImageUrl(); as imageUrl) {
-      <img class="immersive-header__backdrop-size" [src]="imageUrl" alt="" aria-hidden="true" />
-    }
-  </div>
+  ></div>
 
   <div class="immersive-header__content">
     <nav class="immersive-header__nav" aria-label="Navegación de la tienda">
diff --git a/src/app/core/layout/store-layout/store-header/immersive-store-header.component.scss b/src/app/core/layout/store-layout/store-header/immersive-store-header.component.scss
index e179e14..586c949 100644
--- a/src/app/core/layout/store-layout/store-header/immersive-store-header.component.scss
+++ b/src/app/core/layout/store-layout/store-header/immersive-store-header.component.scss
@@ -5,20 +5,18 @@
 .immersive-header {
   position: relative;
   display: grid;
+  grid-template-columns: minmax(0, 1fr);
   isolation: isolate;
-  min-height: 26rem;
+  min-height: 640px;
   color: #fff;
   background: #f5f5f5;
 }
 
-.immersive-header--has-image {
-  min-height: 0;
-}
-
 .immersive-header__content {
   grid-area: 1 / 1;
   position: relative;
   z-index: 1;
+  min-width: 0;
   padding-top: clamp(1.75rem, 4vw, 2.5rem);
   padding-bottom: 0.5rem;
 }
@@ -32,13 +30,6 @@
   background-size: cover;
 }
 
-.immersive-header__backdrop-size {
-  display: block;
-  width: 100%;
-  height: auto;
-  visibility: hidden;
-}
-
 .immersive-header__backdrop::after {
   content: '';
   position: absolute;
@@ -47,7 +38,7 @@
     180deg,
     rgba(0, 0, 0, 0.48) 0%,
     rgba(0, 0, 0, 0.4) 47%,
-    rgba(245, 245, 245, 0.88) 100%
+    #f5f5f5 100%
   );
 }
 
diff --git a/src/app/core/layout/store-layout/store-header/store-header.component.html b/src/app/core/layout/store-layout/store-header/store-header.component.html
index ce166b3..f980a54 100644
--- a/src/app/core/layout/store-layout/store-header/store-header.component.html
+++ b/src/app/core/layout/store-layout/store-header/store-header.component.html
@@ -50,3 +50,19 @@
     (categorySelect)="categorySelect.emit($event)"
   />
 </ng-template>
+
+@if (headerType() === 'immersive' && displayCategories() && categories().length) {
+  <nav class="immersive-categories" aria-label="Categorías">
+    <div class="immersive-categories__list">
+      @for (category of categories(); track category.id) {
+        <button
+          type="button"
+          class="immersive-categories__item"
+          (click)="categorySelect.emit(category)"
+        >
+          {{ category.nombre | uppercase }}
+        </button>
+      }
+    </div>
+  </nav>
+}
diff --git a/src/app/core/layout/store-layout/store-header/store-header.component.scss b/src/app/core/layout/store-layout/store-header/store-header.component.scss
new file mode 100644
index 0000000..28b6e02
--- /dev/null
+++ b/src/app/core/layout/store-layout/store-header/store-header.component.scss
@@ -0,0 +1,37 @@
+:host {
+  display: block;
+}
+
+.immersive-categories {
+  width: 100%;
+  overflow-x: auto;
+  background: #f5f5f5;
+}
+
+.immersive-categories__list {
+  display: flex;
+  align-items: center;
+  justify-content: center;
+  gap: clamp(1rem, 3vw, 2.5rem);
+  width: max-content;
+  min-width: 100%;
+  min-height: 3.5rem;
+  padding: 0.75rem 1rem;
+}
+
+.immersive-categories__item {
+  flex: none;
+  border: 0;
+  padding: 0;
+  background: transparent;
+  color: #666666;
+  font-size: 15px;
+  font-weight: 700;
+  white-space: nowrap;
+  cursor: pointer;
+}
+
+.immersive-categories__item:hover,
+.immersive-categories__item:focus-visible {
+  text-decoration: underline;
+}
diff --git a/src/app/core/layout/store-layout/store-header/store-header.component.ts b/src/app/core/layout/store-layout/store-header/store-header.component.ts
index 062234b..9f9bccd 100644
--- a/src/app/core/layout/store-layout/store-header/store-header.component.ts
+++ b/src/app/core/layout/store-layout/store-header/store-header.component.ts
@@ -1,4 +1,4 @@
-import { NgTemplateOutlet } from '@angular/common';
+import { NgTemplateOutlet, UpperCasePipe } from '@angular/common';
 import { Component, input, output } from '@angular/core';
 import { AuthUser } from '../../../services/auth/auth.interfaces';
 import { Category, Menu, WebsiteExtras } from '../../../services/tenant.interface';
@@ -9,8 +9,9 @@ export type StoreHeaderType = 'standard' | 'immersive';
 
 @Component({
   selector: 'app-store-header',
-  imports: [NgTemplateOutlet, StandardStoreHeaderComponent, ImmersiveStoreHeaderComponent],
+  imports: [NgTemplateOutlet, UpperCasePipe, StandardStoreHeaderComponent, ImmersiveStoreHeaderComponent],
   templateUrl: './store-header.component.html',
+  styleUrl: './store-header.component.scss',
 })
 export class StoreHeaderComponent {
   readonly headerType = input<StoreHeaderType>('standard');
diff --git a/src/app/core/layout/store-layout/store-layout.component.html b/src/app/core/layout/store-layout/store-layout.component.html
index 24320ce..08fc1dd 100644
--- a/src/app/core/layout/store-layout/store-layout.component.html
+++ b/src/app/core/layout/store-layout/store-layout.component.html
@@ -3,7 +3,7 @@
     ngSkipHydration
     [headerType]="tenant()?.header_type ?? 'standard'"
     [heroContent]="tenant()?.extras?.immersiveHero"
-    [carouselImages]="tenant()?.extras?.heroCarousel ?? []"
+    [carouselImages]="tenant()?.extras?.immersiveHeroCarousel ?? []"
     [showHero]="isHomeRoute()"
     [cartQuantity]="cartQuantity()"
     [logoUrl]="tenant()?.header_logo ?? null"
diff --git a/src/app/core/layout/store-layout/store-layout.component.spec.ts b/src/app/core/layout/store-layout/store-layout.component.spec.ts
index 9765f65..e15a187 100644
--- a/src/app/core/layout/store-layout/store-layout.component.spec.ts
+++ b/src/app/core/layout/store-layout/store-layout.component.spec.ts
@@ -266,7 +266,7 @@ describe('StoreLayoutComponent', () => {
           title: 'experiencia',
           description: 'Reservá tu entrada',
         },
-        heroCarousel: ['/first.jpg', '/second.jpg'],
+        immersiveHeroCarousel: ['/first.jpg', '/second.jpg'],
       },
     });
     fixture.detectChanges();
@@ -288,6 +288,41 @@ describe('StoreLayoutComponent', () => {
     expect(element.querySelector('app-cart-icon')).not.toBeNull();
   });
 
+  it('shows immersive categories below the header and navigates on selection', () => {
+    tenantState.set({
+      ...tenant,
+      header_type: 'immersive',
+      display_categories: true,
+      categories: [{ id: 11, nombre: 'Música', subcategories: [] }],
+    });
+
+    const fixture = TestBed.createComponent(StoreLayoutComponent);
+    fixture.detectChanges();
+
+    const element = fixture.nativeElement as HTMLElement;
+    const header = element.querySelector('app-immersive-store-header header');
+    const categories = element.querySelector('app-store-header .immersive-categories');
+    const categoryButton = categories?.querySelector<HTMLButtonElement>('button');
+
+    expect(header).not.toBeNull();
+    expect(categories).not.toBeNull();
+    expect(header?.contains(categories)).toBe(false);
+    expect(categoryButton?.textContent?.trim()).toBe('MÚSICA');
+
+    const navigate = vi.spyOn(TestBed.inject(Router), 'navigate');
+    categoryButton?.click();
+    expect(navigate).toHaveBeenCalledWith(['/categoria', 11], { queryParams: { page: 1 } });
+
+    tenantState.set({
+      ...tenant,
+      header_type: 'immersive',
+      display_categories: false,
+      categories: [{ id: 11, nombre: 'Música', subcategories: [] }],
+    });
+    fixture.detectChanges();
+    expect(element.querySelector('.immersive-categories')).toBeNull();
+  });
+
   it('opens the cart when requested through the openCart query parameter', () => {
     const fixture = TestBed.createComponent(StoreLayoutComponent);
     fixture.detectChanges();
diff --git a/src/app/core/services/tenant.interface.ts b/src/app/core/services/tenant.interface.ts
index 6455be9..6c3a25c 100644
--- a/src/app/core/services/tenant.interface.ts
+++ b/src/app/core/services/tenant.interface.ts
@@ -71,7 +71,7 @@ export interface TenantEvent {
 
 export interface WebsiteExtras {
   carousel?: string[];
-  heroCarousel?: string[];
+  immersiveHeroCarousel?: string[];
   immersiveHero?: {
     eyebrow: string;
     title: string;