diff --git a/src/app/core/services/catalog/catalog.interface.ts b/src/app/core/services/catalog/catalog.interface.ts
index d2c93b7..913546c 100644
--- a/src/app/core/services/catalog/catalog.interface.ts
+++ b/src/app/core/services/catalog/catalog.interface.ts
@@ -24,13 +24,24 @@ export interface ProductAttributeOption {
   metadata: Record<string, unknown> | null;
 }
 
+export type ProductAttributeType =
+  | 'string'
+  | 'number'
+  | 'boolean'
+  | 'select'
+  | 'multiselect'
+  | 'color'
+  | 'image'
+  | 'event_date';
+
 export interface ProductAttribute {
   id: number;
   codigo: string;
   nombre: string;
   is_required: boolean;
+  allow_multi_select?: boolean;
   metadata_schema: Record<string, unknown> | null;
-  type: string;
+  type: ProductAttributeType;
   options: ProductAttributeOption[];
 }
 
@@ -38,23 +49,17 @@ export type InventoryPolicy = 'tracked' | 'unlimited';
 
 export interface CatalogItemVariant {
   id: number;
+  descripcion?: string | null;
+  precio?: string;
   event_date_id?: number | null;
+  event_date_ids?: number[];
+  event_dates?: string[];
   stock_tecnico: number | null;
   minimum_use_date?: string | null;
   maximum_use_date?: string | null;
   effective_minimum_use_date?: string | null;
   effective_maximum_use_date?: string | null;
-  values: Record<string, string>;
-}
-
-export interface CatalogItemEventDate {
-  id: number;
-  variant_id: number;
-  date: string;
-  starts_at: string;
-  ends_at: string;
-  label: string;
-  stock_tecnico: number | null;
+  values: Record<string, string | string[]>;
 }
 
 export interface SelectedCatalogItemVariant extends CatalogItemVariant {
@@ -74,12 +79,12 @@ export interface CatalogItemDetail {
   category: string | null;
   brand: string | null;
   inventory_policy: InventoryPolicy;
+  max_units_per_user?: number | null;
   has_tickets: boolean;
   minimum_use_date: string | null;
   maximum_use_date: string | null;
   attributes: ProductAttribute[];
   variants: CatalogItemVariant[];
-  event_dates?: CatalogItemEventDate[];
   selected_variant?: SelectedCatalogItemVariant;
   stock_tecnico?: number | null;
   images?: string[];
@@ -90,8 +95,10 @@ export type CatalogGroupLayout = 'paginated' | 'simple' | 'simple_vertical' | 'c
 
 export interface CatalogFeaturedItemVariant {
   id: number;
+  descripcion?: string | null;
+  precio?: string;
   stock_tecnico: number | null;
-  values: Record<string, string>;
+  values: Record<string, string | string[]>;
 }
 
 export interface CatalogFeaturedItem {
diff --git a/src/app/core/services/checkout.service.ts b/src/app/core/services/checkout.service.ts
index 1666bd7..9d7d996 100644
--- a/src/app/core/services/checkout.service.ts
+++ b/src/app/core/services/checkout.service.ts
@@ -29,7 +29,6 @@ export interface PurchaseStatusResponse {
 
 export interface PurchaseSummaryResponse extends PurchaseStatusResponse {
   id: number;
-  event_id: number | null;
   created_at: string | null;
   total: string;
 }
@@ -59,7 +58,6 @@ export interface PurchaseDetailResponse extends PurchaseStatusResponse {
   id: number;
   cart_id: number | null;
   tenant_codigo: string;
-  event_id: number | null;
   user_id: number;
   created_at: string | null;
   payment_method: string | null;
diff --git a/src/app/core/services/tenant.interface.ts b/src/app/core/services/tenant.interface.ts
index a27bf1c..e1a1b7a 100644
--- a/src/app/core/services/tenant.interface.ts
+++ b/src/app/core/services/tenant.interface.ts
@@ -54,10 +54,9 @@ export interface ActiveEventDate {
   time_end: string;
 }
 
-export interface ActiveEvent {
-  id: number;
-  name: string;
-  address: string;
+export interface TenantEvent {
+  title: string;
+  location: string;
   dates: ActiveEventDate[];
 }
 
@@ -108,8 +107,7 @@ export interface Tenant {
   website_type_code?: string | null;
   website_type?: WebsiteType | null;
   extras?: WebsiteExtras;
-  active_event_id?: number | null;
-  active_event?: ActiveEvent | null;
+  event?: TenantEvent | null;
   selected_bank_account_id?: number | null;
   selected_bank_account?: BankAccount | null;
   search_product_layout?: 'row' | 'column_with_image' | 'column_with_cart';
diff --git a/src/app/core/services/validity-time.interface.ts b/src/app/core/services/validity-time.interface.ts
new file mode 100644
index 0000000..37203ee
--- /dev/null
+++ b/src/app/core/services/validity-time.interface.ts
@@ -0,0 +1,17 @@
+export interface TimeWindowValidityTime {
+  id: number;
+  type: 'time_window';
+  is_valid: boolean;
+  start_time?: string;
+  end_time?: string;
+}
+
+export interface FixedWindowValidityTime {
+  id: number;
+  type: 'fixed_window';
+  is_valid: boolean;
+  fixed_starts_at?: string;
+  fixed_expires_at?: string;
+}
+
+export type ValidityTime = TimeWindowValidityTime | FixedWindowValidityTime;
diff --git a/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.html b/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.html
index ac7b1b3..5701661 100644
--- a/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.html
+++ b/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.html
@@ -1,5 +1,5 @@
 <div class="attribute-selector">
-  @for (attribute of attributes(); track attribute.id) {
+  @for (attribute of attributes(); track attribute.codigo) {
     <div class="attribute-selector__row">
       <span class="attribute-selector__label">{{ attribute.nombre }}:</span>
 
@@ -10,12 +10,14 @@
               type="button"
               class="attribute-selector__swatch"
               [class.attribute-selector__swatch--selected]="hasSelectedOption(attribute, option)"
-              [class.attribute-selector__swatch--disabled]="!availableOptions()[attribute.id][option.id]"
+              [class.attribute-selector__swatch--disabled]="
+                !availableOptions()[attribute.codigo][option.id]
+              "
               [style.background-color]="getOptionSwatchColor(option)"
               [attr.aria-label]="option.label"
               [attr.aria-pressed]="hasSelectedOption(attribute, option)"
               [title]="option.label"
-              [disabled]="!availableOptions()[attribute.id][option.id]"
+              [disabled]="!availableOptions()[attribute.codigo][option.id]"
               (click)="selectAttributeOption(attribute, option)"
             >
               <span class="visually-hidden">{{ option.label }}</span>
@@ -24,10 +26,14 @@
             <button
               type="button"
               class="attribute-selector__text-option"
-              [class.attribute-selector__text-option--selected]="hasSelectedOption(attribute, option)"
-              [class.attribute-selector__text-option--disabled]="!availableOptions()[attribute.id][option.id]"
+              [class.attribute-selector__text-option--selected]="
+                hasSelectedOption(attribute, option)
+              "
+              [class.attribute-selector__text-option--disabled]="
+                !availableOptions()[attribute.codigo][option.id]
+              "
               [attr.aria-pressed]="hasSelectedOption(attribute, option)"
-              [disabled]="!availableOptions()[attribute.id][option.id]"
+              [disabled]="!availableOptions()[attribute.codigo][option.id]"
               (click)="selectAttributeOption(attribute, option)"
             >
               {{ option.label }}
diff --git a/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.spec.ts b/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.spec.ts
index 3c1cdf7..7143490 100644
--- a/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.spec.ts
+++ b/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.spec.ts
@@ -68,4 +68,46 @@ describe('ProductAttributeSelectorComponent', () => {
     expect(buttons[0].disabled).toBe(true);
     expect(buttons[1].disabled).toBe(false);
   });
+
+  it('allows multiple event dates and emits the exact matching variant', () => {
+    const fixture = TestBed.createComponent(ProductAttributeSelectorComponent);
+    const emittedIds: Array<number | null> = [];
+    fixture.componentInstance.variantChange.subscribe((variant) =>
+      emittedIds.push(variant?.id ?? null),
+    );
+    fixture.componentRef.setInput('attributes', [
+      {
+        id: 2,
+        codigo: 'event_date',
+        nombre: 'Fecha',
+        is_required: true,
+        allow_multi_select: true,
+        metadata_schema: null,
+        type: 'event_date',
+        options: [
+          { id: 101, value: '1', label: '09/10/2026', sort_order: 0, metadata: null },
+          { id: 102, value: '2', label: '10/10/2026', sort_order: 1, metadata: null },
+        ],
+      } satisfies ProductAttribute,
+    ]);
+    fixture.componentRef.setInput('inventoryPolicy', 'unlimited');
+    fixture.componentRef.setInput('variants', [
+      { id: 1, stock_tecnico: null, values: { event_date: '1' } },
+      { id: 2, stock_tecnico: null, values: { event_date: '2' } },
+      { id: 3, stock_tecnico: null, values: { event_date: ['1', '2'] } },
+    ]);
+    fixture.detectChanges();
+
+    const buttons = Array.from(
+      fixture.nativeElement.querySelectorAll('.attribute-selector__text-option'),
+    ) as HTMLButtonElement[];
+    buttons[0].click();
+    fixture.detectChanges();
+    buttons[1].click();
+    fixture.detectChanges();
+
+    expect(buttons[0].getAttribute('aria-pressed')).toBe('true');
+    expect(buttons[1].getAttribute('aria-pressed')).toBe('true');
+    expect(emittedIds).toContain(3);
+  });
 });
diff --git a/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.ts b/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.ts
index 98a341d..3df839d 100644
--- a/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.ts
+++ b/src/app/features/store/components/product-attribute-selector/product-attribute-selector.component.ts
@@ -32,48 +32,65 @@ export class ProductAttributeSelectorComponent {
 
   public variantChange = output<CatalogItemVariant | null>();
 
-  protected readonly selectedAttributeOptions = signal<Record<number, number>>({});
+  protected readonly selectedAttributeOptions = signal<Record<string, number[]>>({});
 
   protected readonly availableOptions = computed(() => {
     const selections = this.selectedAttributeOptions();
     const variants = this.variants();
     const attributes = this.attributes();
 
-    const availability: Record<number, Record<number, boolean>> = {};
+    const availability: Record<string, Record<number, boolean>> = {};
 
     for (const attribute of attributes) {
-      availability[attribute.id] = {};
+      availability[attribute.codigo] = {};
       for (const option of attribute.options) {
         const optionNormalized = this.normalizeText(option.value || option.label);
+        const selectedForAttribute = selections[attribute.codigo] ?? [];
+
+        if (
+          !attribute.allow_multi_select &&
+          selectedForAttribute.length >= 1 &&
+          !selectedForAttribute.includes(option.id)
+        ) {
+          availability[attribute.codigo][option.id] = false;
+          continue;
+        }
 
         const isAvailable = variants.some((variant) => {
           if (!this.isVariantAvailable(variant)) return false;
 
-          const variantAttrValue = this.getDefaultVariantAttributeValue(attribute, variant.values);
-          if (!variantAttrValue || this.normalizeText(variantAttrValue) !== optionNormalized) {
+          const variantAttrValues = this.getVariantAttributeValues(attribute, variant.values);
+          const desiredOptionIds = selectedForAttribute.includes(option.id)
+            ? selectedForAttribute
+            : [...selectedForAttribute, option.id];
+          const desiredValues = desiredOptionIds
+            .map((id) => attribute.options.find((candidate) => candidate.id === id))
+            .filter((candidate): candidate is ProductAttributeOption => candidate !== undefined)
+            .map((candidate) => this.normalizeText(candidate.value || candidate.label));
+
+          if (
+            !variantAttrValues.includes(optionNormalized) ||
+            !desiredValues.every((value) => variantAttrValues.includes(value))
+          ) {
             return false;
           }
 
           for (const otherAttr of attributes) {
-            if (otherAttr.id === attribute.id) continue;
-            const selectedOptionId = selections[otherAttr.id];
-            if (selectedOptionId !== undefined) {
-              const selectedOption = otherAttr.options.find((o) => o.id === selectedOptionId);
-              if (selectedOption) {
-                const selectedNormalized = this.normalizeText(
-                  selectedOption.value || selectedOption.label,
-                );
-                const vAttrValue = this.getDefaultVariantAttributeValue(otherAttr, variant.values);
-                if (!vAttrValue || this.normalizeText(vAttrValue) !== selectedNormalized) {
-                  return false;
-                }
-              }
+            if (otherAttr.codigo === attribute.codigo) continue;
+            const selectedOptionIds = selections[otherAttr.codigo] ?? [];
+            const selectedValues = selectedOptionIds
+              .map((id) => otherAttr.options.find((candidate) => candidate.id === id))
+              .filter((candidate): candidate is ProductAttributeOption => candidate !== undefined)
+              .map((candidate) => this.normalizeText(candidate.value || candidate.label));
+            const variantValues = this.getVariantAttributeValues(otherAttr, variant.values);
+            if (!selectedValues.every((value) => variantValues.includes(value))) {
+              return false;
             }
           }
           return true;
         });
 
-        availability[attribute.id][option.id] = isAvailable;
+        availability[attribute.codigo][option.id] = isAvailable;
       }
     }
 
@@ -109,17 +126,28 @@ export class ProductAttributeSelectorComponent {
     attribute: ProductAttribute,
     option: ProductAttributeOption,
   ): boolean {
-    return this.selectedAttributeOptions()[attribute.id] === option.id;
+    return (this.selectedAttributeOptions()[attribute.codigo] ?? []).includes(option.id);
   }
 
   protected selectAttributeOption(
     attribute: ProductAttribute,
     option: ProductAttributeOption,
   ): void {
-    this.selectedAttributeOptions.update((current) => ({
-      ...current,
-      [attribute.id]: option.id,
-    }));
+    this.selectedAttributeOptions.update((current) => {
+      const selected = current[attribute.codigo] ?? [];
+      const isMultiple = attribute.allow_multi_select ?? false;
+      let next: number[];
+
+      if (!isMultiple) {
+        next = [option.id];
+      } else if (selected.includes(option.id)) {
+        next = selected.filter((id) => id !== option.id);
+      } else {
+        next = [...selected, option.id];
+      }
+
+      return { ...current, [attribute.codigo]: next };
+    });
   }
 
   protected isColorOption(option: ProductAttributeOption): boolean {
@@ -134,51 +162,44 @@ export class ProductAttributeSelectorComponent {
     attributes: ProductAttribute[],
     defaultVariant: CatalogItemVariant | null,
   ): void {
-    const selections: Record<number, number> = {};
+    const selections: Record<string, number[]> = {};
 
     for (const attribute of attributes) {
-      const optionId = this.findDefaultOptionId(attribute, defaultVariant);
-      if (optionId !== null) {
-        selections[attribute.id] = optionId;
+      const optionIds = this.findDefaultOptionIds(attribute, defaultVariant);
+      if (optionIds.length > 0) {
+        selections[attribute.codigo] = optionIds;
       }
     }
 
     this.selectedAttributeOptions.set(selections);
   }
 
-  private findDefaultOptionId(
+  private findDefaultOptionIds(
     attribute: ProductAttribute,
     variant: CatalogItemVariant | null,
-  ): number | null {
+  ): number[] {
     if (!variant) {
-      return null;
+      return [];
     }
 
-    const defaultValue = this.getDefaultVariantAttributeValue(attribute, variant.values);
-    if (!defaultValue) {
-      return null;
+    const defaultValues = this.getVariantAttributeValues(attribute, variant.values);
+    if (defaultValues.length === 0) {
+      return [];
     }
 
-    const normalizedValue = this.normalizeText(defaultValue);
-    const matchByValue = attribute.options.find(
-      (option) => this.normalizeText(option.value) === normalizedValue,
-    );
-
-    if (matchByValue) {
-      return matchByValue.id;
-    }
-
-    const matchByLabel = attribute.options.find(
-      (option) => this.normalizeText(option.label) === normalizedValue,
-    );
-
-    return matchByLabel?.id ?? null;
+    return attribute.options
+      .filter(
+        (option) =>
+          defaultValues.includes(this.normalizeText(option.value)) ||
+          defaultValues.includes(this.normalizeText(option.label)),
+      )
+      .map((option) => option.id);
   }
 
-  private getDefaultVariantAttributeValue(
+  private getVariantAttributeValues(
     attribute: ProductAttribute,
-    variantAttributes: Record<string, string>,
-  ): string | null {
+    variantAttributes: Record<string, string | string[]>,
+  ): string[] {
     const normalizedCodigo = this.normalizeText(attribute.codigo);
     const normalizedNombre = this.normalizeText(attribute.nombre);
 
@@ -186,11 +207,11 @@ export class ProductAttributeSelectorComponent {
       const normalizedKey = this.normalizeText(key);
 
       if (normalizedKey === normalizedCodigo || normalizedKey === normalizedNombre) {
-        return value;
+        return (Array.isArray(value) ? value : [value]).map((item) => this.normalizeText(item));
       }
     }
 
-    return null;
+    return [];
   }
 
   private normalizeText(value: string | null | undefined): string {
@@ -234,7 +255,7 @@ export class ProductAttributeSelectorComponent {
   }
 
   private emitMatchingVariant(
-    selections: Record<number, number>,
+    selections: Record<string, number[]>,
     variants: CatalogItemVariant[],
     attributes: ProductAttribute[],
   ): void {
@@ -243,18 +264,22 @@ export class ProductAttributeSelectorComponent {
       return;
     }
 
-    const selectedValuesById: Record<number, string> = {};
+    const selectedValuesByCode: Record<string, string[]> = {};
     let allSelected = true;
     for (const attr of attributes) {
-      const selectedOptionId = selections[attr.id];
-      if (selectedOptionId === undefined) {
+      const selectedOptionIds = selections[attr.codigo] ?? [];
+      if (
+        selectedOptionIds.length === 0 ||
+        (!attr.allow_multi_select && selectedOptionIds.length !== 1)
+      ) {
         allSelected = false;
         break;
       }
-      const option = attr.options.find((o) => o.id === selectedOptionId);
-      if (option) {
-        selectedValuesById[attr.id] = this.normalizeText(option.value || option.label);
-      }
+      selectedValuesByCode[attr.codigo] = selectedOptionIds
+        .map((id) => attr.options.find((option) => option.id === id))
+        .filter((option): option is ProductAttributeOption => option !== undefined)
+        .map((option) => this.normalizeText(option.value || option.label))
+        .sort();
     }
 
     if (!allSelected) {
@@ -264,10 +289,12 @@ export class ProductAttributeSelectorComponent {
 
     const matchingVariant = variants.find((variant) => {
       return attributes.every((attr) => {
-        const selectedValue = selectedValuesById[attr.id];
-        const variantValue = this.getDefaultVariantAttributeValue(attr, variant.values);
-        if (!variantValue) return false;
-        return this.normalizeText(variantValue) === selectedValue;
+        const selectedValues = selectedValuesByCode[attr.codigo];
+        const variantValues = this.getVariantAttributeValues(attr, variant.values).sort();
+        return (
+          selectedValues.length === variantValues.length &&
+          selectedValues.every((value, index) => value === variantValues[index])
+        );
       });
     });
 
diff --git a/src/app/features/store/pages/product-detail-page/product-detail-page.component.html b/src/app/features/store/pages/product-detail-page/product-detail-page.component.html
index 013ac34..6905dac 100644
--- a/src/app/features/store/pages/product-detail-page/product-detail-page.component.html
+++ b/src/app/features/store/pages/product-detail-page/product-detail-page.component.html
@@ -26,7 +26,7 @@
 
             <div class="product-detail__price-group">
               <span class="product-detail__price-current">
-                {{ getFormattedPrice(prod.precio) }}
+                {{ getFormattedPrice(effectivePrice()) }}
               </span>
 
               @if (oldPrice(); as oldPrice) {
@@ -35,31 +35,6 @@
             </div>
           </section>
 
-          @if (hasEventDates()) {
-            <div class="product-detail__divider"></div>
-
-            <section class="product-detail__section product-detail__section--event-date">
-              <label class="form-label" for="event-date-selector">Fecha</label>
-              <select
-                id="event-date-selector"
-                class="form-select"
-                [value]="selectedVariant()?.id ?? ''"
-                (change)="onEventDateChange($event)"
-              >
-                @for (eventDate of eventDates(); track eventDate.id) {
-                  <option
-                    [value]="eventDate.variant_id"
-                    [disabled]="
-                      prod.inventory_policy !== 'unlimited' && (eventDate.stock_tecnico ?? 0) <= 0
-                    "
-                  >
-                    {{ eventDate.label }}
-                  </option>
-                }
-              </select>
-            </section>
-          }
-
           @if (hasRenderableAttributes()) {
             <div class="product-detail__divider"></div>
 
@@ -124,7 +99,7 @@
               [class.product-detail__description-body--expanded]="descriptionExpanded()"
               [style.max-height.px]="descriptionExpanded() ? descriptionMaxHeight() || null : null"
             >
-              {{ prod.descripcion }}
+              {{ effectiveDescription() }}
             </div>
 
             @if (showDescriptionToggle()) {
diff --git a/src/app/features/store/pages/product-detail-page/product-detail-page.component.spec.ts b/src/app/features/store/pages/product-detail-page/product-detail-page.component.spec.ts
index f8e9fe0..928d8d4 100644
--- a/src/app/features/store/pages/product-detail-page/product-detail-page.component.spec.ts
+++ b/src/app/features/store/pages/product-detail-page/product-detail-page.component.spec.ts
@@ -22,6 +22,7 @@ import {
 describe('ProductDetailPageComponent', () => {
   const mockProduct: CatalogItemDetail = {
     id: 1,
+    type: 'product',
     category_id: 10,
     brand_id: null,
     slug: 'auriculares-bluetooth',
@@ -327,33 +328,39 @@ describe('ProductDetailPageComponent', () => {
     expect((swatches[0] as HTMLElement).style.backgroundColor).not.toBe('');
   });
 
-  it('renders event dates and resolves the selected date through its variant', async () => {
+  it('renders event dates as a dynamic attribute and resolves their variants', async () => {
     const detailProduct: CatalogItemDetail = {
       ...mockProduct,
       purpose: 'entry',
       has_tickets: true,
       variants: [
-        { id: 101, event_date_id: 20, stock_tecnico: 10, values: {} },
-        { id: 102, event_date_id: 21, stock_tecnico: 10, values: {} },
+        { id: 101, event_date_id: 20, stock_tecnico: 10, values: { event_date: '20' } },
+        { id: 102, event_date_id: 21, stock_tecnico: 10, values: { event_date: '21' } },
       ],
-      event_dates: [
+      attributes: [
         {
-          id: 20,
-          variant_id: 101,
-          date: '2026-10-09',
-          starts_at: '2026-10-09T10:00:00.000000Z',
-          ends_at: '2026-10-09T20:00:00.000000Z',
-          label: 'Viernes 9 de octubre - 10:00 a 20:00',
-          stock_tecnico: 10,
-        },
-        {
-          id: 21,
-          variant_id: 102,
-          date: '2026-10-10',
-          starts_at: '2026-10-10T10:00:00.000000Z',
-          ends_at: '2026-10-10T20:00:00.000000Z',
-          label: 'Sábado 10 de octubre - 10:00 a 20:00',
-          stock_tecnico: 10,
+          id: 99,
+          codigo: 'event_date',
+          nombre: 'Fecha',
+          is_required: true,
+          metadata_schema: null,
+          type: 'event_date',
+          options: [
+            {
+              id: 20,
+              value: '20',
+              label: '09/10/2026 · 10:00 a 20:00',
+              sort_order: 0,
+              metadata: null,
+            },
+            {
+              id: 21,
+              value: '21',
+              label: '10/10/2026 · 10:00 a 20:00',
+              sort_order: 1,
+              metadata: null,
+            },
+          ],
         },
       ],
       selected_variant: {
@@ -373,12 +380,13 @@ describe('ProductDetailPageComponent', () => {
     const fixture = TestBed.createComponent(ProductDetailPageComponent);
     fixture.detectChanges();
 
-    const select = fixture.nativeElement.querySelector('#event-date-selector') as HTMLSelectElement;
-    expect(select.options).toHaveLength(2);
-    expect(select.value).toBe('101');
+    const options = fixture.nativeElement.querySelectorAll(
+      '.attribute-selector__text-option',
+    ) as NodeListOf<HTMLButtonElement>;
+    expect(options).toHaveLength(2);
+    expect(options[0].classList.contains('attribute-selector__text-option--selected')).toBe(true);
 
-    select.value = '102';
-    select.dispatchEvent(new Event('change'));
+    options[1].click();
     fixture.detectChanges();
 
     expect(catalogServiceStub.getCatalogItem).toHaveBeenCalledWith(1, 102);
@@ -621,6 +629,39 @@ describe('ProductDetailPageComponent', () => {
     expect(fixture.componentInstance['quantity']()).toBe(2);
   });
 
+  it('caps an unlimited variant at the per-user purchase limit', async () => {
+    const unlimitedVariant = {
+      id: 322,
+      stock_tecnico: null,
+      values: {},
+    };
+    resolveProduct({
+      ...mockProduct,
+      inventory_policy: 'unlimited',
+      max_units_per_user: 2,
+      selected_variant: {
+        id: 322,
+        stock_tecnico: null,
+        images: [],
+        values: { event_date: '20' },
+      },
+      variants: [unlimitedVariant],
+    });
+
+    await configureTestingModule();
+    const fixture = TestBed.createComponent(ProductDetailPageComponent);
+    fixture.detectChanges();
+
+    const increaseButton = fixture.nativeElement.querySelector(
+      'app-quantity-selector button:last-child',
+    ) as HTMLButtonElement;
+    increaseButton.click();
+    fixture.detectChanges();
+
+    expect(fixture.componentInstance['quantity']()).toBe(2);
+    expect(increaseButton.disabled).toBe(true);
+  });
+
   it('disables purchase actions for tracked variants without stock', async () => {
     const trackedVariant = {
       id: 654,
diff --git a/src/app/features/store/pages/product-detail-page/product-detail-page.component.ts b/src/app/features/store/pages/product-detail-page/product-detail-page.component.ts
index cb188b4..1e73d8a 100644
--- a/src/app/features/store/pages/product-detail-page/product-detail-page.component.ts
+++ b/src/app/features/store/pages/product-detail-page/product-detail-page.component.ts
@@ -86,13 +86,28 @@ export class ProductDetailPageComponent implements OnInit, OnDestroy {
   protected readonly creatingDirectPurchase = signal(false);
   protected readonly error = signal<string | null>(null);
   protected readonly selectedVariant = signal<CatalogItemVariant | null>(null);
+  protected readonly effectiveDescription = computed(
+    () => this.selectedVariant()?.descripcion ?? this.product()?.descripcion ?? '',
+  );
+  protected readonly effectivePrice = computed(
+    () => this.selectedVariant()?.precio ?? this.product()?.precio,
+  );
   protected readonly quantity = signal(1);
   protected readonly selectedVariantMax = computed<number | null>(() => {
     const prod = this.product();
     const variant = this.selectedVariant();
-    if (variant) return variant.stock_tecnico;
-    if (prod && prod.variants.length === 0) return prod.stock_tecnico ?? null;
-    return 0;
+    if (!prod) return 0;
+
+    const stockLimit = variant
+      ? variant.stock_tecnico
+      : prod.variants.length === 0
+        ? (prod.stock_tecnico ?? null)
+        : 0;
+    const userLimit = prod.max_units_per_user ?? null;
+
+    if (stockLimit === null) return userLimit;
+    if (userLimit === null) return stockLimit;
+    return Math.min(stockLimit, userLimit);
   });
   protected readonly selectedVariantAvailable = computed(() => {
     const prod = this.product();
@@ -109,14 +124,8 @@ export class ProductDetailPageComponent implements OnInit, OnDestroy {
   protected readonly descriptionMaxHeight = signal(0);
   protected readonly descriptionHasOverflow = signal(false);
   protected readonly renderableAttributes = computed(() =>
-    (this.product()?.attributes ?? []).filter(
-      (attribute) =>
-        attribute.options.length > 0 &&
-        !(this.product()?.purpose === 'entry' && attribute.codigo === 'fecha'),
-    ),
+    (this.product()?.attributes ?? []).filter((attribute) => attribute.options.length > 0),
   );
-  protected readonly eventDates = computed(() => this.product()?.event_dates ?? []);
-  protected readonly hasEventDates = computed(() => this.eventDates().length > 0);
   protected readonly hasRenderableAttributes = computed(
     () => this.renderableAttributes().length > 0,
   );
@@ -130,6 +139,7 @@ export class ProductDetailPageComponent implements OnInit, OnDestroy {
       this.carouselHost();
       this.descriptionBody();
       this.product();
+      this.selectedVariant();
       this.descriptionExpanded();
 
       if (this.isBrowser) {
@@ -237,8 +247,11 @@ export class ProductDetailPageComponent implements OnInit, OnDestroy {
     }
 
     this.selectedVariant.set(variant);
-    if (variant && variant.stock_tecnico !== null && this.quantity() > variant.stock_tecnico) {
-      this.quantity.set(Math.max(1, variant.stock_tecnico));
+    this.descriptionExpanded.set(false);
+    this.descriptionHasOverflow.set(false);
+    const maximum = this.selectedVariantMax();
+    if (maximum !== null && this.quantity() > maximum) {
+      this.quantity.set(Math.max(1, maximum));
     }
 
     const currentProduct = this.product();
@@ -247,12 +260,6 @@ export class ProductDetailPageComponent implements OnInit, OnDestroy {
     }
   }
 
-  protected onEventDateChange(event: Event): void {
-    const variantId = Number((event.target as HTMLSelectElement).value);
-    const variant = this.product()?.variants.find((item) => item.id === variantId) ?? null;
-    this.onVariantChange(variant);
-  }
-
   protected addToCart(): void {
     const currentProduct = this.product();
     const variant = this.selectedVariant();
diff --git a/src/app/features/store/pages/store-home-page/store-home-page.component.spec.ts b/src/app/features/store/pages/store-home-page/store-home-page.component.spec.ts
index f0ba32f..1e62757 100644
--- a/src/app/features/store/pages/store-home-page/store-home-page.component.spec.ts
+++ b/src/app/features/store/pages/store-home-page/store-home-page.component.spec.ts
@@ -195,11 +195,9 @@ describe('StoreHomePageComponent', () => {
         background_image_id: 'https://example.com/hero.jpg',
       },
     });
-    tenant.active_event_id = 10;
-    tenant.active_event = {
-      id: 10,
-      name: 'Fiesta Fútbol Infantil',
-      address: 'Rosario, Santa Fe',
+    tenant.event = {
+      title: 'Fiesta Fútbol Infantil',
+      location: 'Rosario, Santa Fe',
       dates: [
         {
           id: 20,
@@ -331,11 +329,9 @@ describe('StoreHomePageComponent', () => {
 
   it('renders only the active event data when the tenant does not have the hero extra', async () => {
     const tenant = createTenant();
-    tenant.active_event_id = 12;
-    tenant.active_event = {
-      id: 12,
-      name: 'Fiesta Fútbol Infantil',
-      address: 'Sunchales, Santa Fe',
+    tenant.event = {
+      title: 'Fiesta Fútbol Infantil',
+      location: 'Sunchales, Santa Fe',
       dates: [
         {
           id: 25,
diff --git a/src/app/features/store/pages/store-home-page/store-home-page.component.ts b/src/app/features/store/pages/store-home-page/store-home-page.component.ts
index ac6b27a..8d4397a 100644
--- a/src/app/features/store/pages/store-home-page/store-home-page.component.ts
+++ b/src/app/features/store/pages/store-home-page/store-home-page.component.ts
@@ -68,14 +68,14 @@ export class StoreHomePageComponent implements OnInit, OnDestroy {
   protected readonly eventConfig = computed(() => {
     const tenant = this.tenant();
     const contact = tenant?.social_media ?? [];
-    const activeEvent = tenant?.active_event;
+    const event = tenant?.event;
 
-    if (activeEvent) {
+    if (event) {
       return {
-        id: activeEvent.id,
-        title: activeEvent.name,
-        location: activeEvent.address,
-        dates: activeEvent.dates.map((eventDate) => ({
+        id: tenant.id,
+        title: event.title,
+        location: event.location,
+        dates: event.dates.map((eventDate) => ({
           id: eventDate.id,
           date: eventDate.date,
           start_time: eventDate.time_start,
diff --git a/src/app/shared/components/product-list/product-list.component.ts b/src/app/shared/components/product-list/product-list.component.ts
index f4e6681..ac12391 100644
--- a/src/app/shared/components/product-list/product-list.component.ts
+++ b/src/app/shared/components/product-list/product-list.component.ts
@@ -109,6 +109,8 @@ export class ProductListComponent {
     return (item.variants ?? []).map((variant) => ({
       value: variant.id,
       label: Object.values(variant.values).join(' / ') || `Variante ${variant.id}`,
+      descripcion: variant.descripcion,
+      precio: variant.precio,
     }));
   }
 
diff --git a/src/app/shared/components/product-row-card/product-row-card.component.html b/src/app/shared/components/product-row-card/product-row-card.component.html
index 9e73b5e..53d8664 100644
--- a/src/app/shared/components/product-row-card/product-row-card.component.html
+++ b/src/app/shared/components/product-row-card/product-row-card.component.html
@@ -6,9 +6,9 @@
     <h3 class="product-row-card__title text-uppercase mb-1 m-0">
       {{ title() }}
     </h3>
-    @if (description()) {
+    @if (effectiveDescription()) {
       <p class="product-row-card__description m-0 mt-1">
-        {{ description() }}
+        {{ effectiveDescription() }}
       </p>
     }
   </div>
diff --git a/src/app/shared/components/product-row-card/product-row-card.component.ts b/src/app/shared/components/product-row-card/product-row-card.component.ts
index e1c87ad..be4eba3 100644
--- a/src/app/shared/components/product-row-card/product-row-card.component.ts
+++ b/src/app/shared/components/product-row-card/product-row-card.component.ts
@@ -14,6 +14,8 @@ import { QuantitySelectorComponent } from '../quantity-selector/quantity-selecto
 export interface Variant {
   label: string;
   value: any;
+  descripcion?: string | null;
+  precio?: string | number;
 }
 
 @Component({
@@ -53,11 +55,20 @@ export class ProductRowCardComponent {
     });
   }
 
-  // Formatted string for price: "$ 10.000"
-  readonly formattedPrice = computed(() => {
-    return this.formatCurrency(this.price());
+  protected readonly selectedVariantData = computed(() =>
+    this.variants().find((variant) => Object.is(variant.value, this.selectedVariant())),
+  );
+  protected readonly effectiveDescription = computed(
+    () => this.selectedVariantData()?.descripcion ?? this.description(),
+  );
+  protected readonly effectivePrice = computed(() => {
+    const variantPrice = Number(this.selectedVariantData()?.precio);
+
+    return Number.isFinite(variantPrice) ? variantPrice : this.price();
   });
 
+  readonly formattedPrice = computed(() => this.formatCurrency(this.effectivePrice()));
+
   protected onAddToCart(): void {
     this.addToCart.emit({
       quantity: this.quantity(),
diff --git a/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.html b/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.html
index d2c396f..2d03f1b 100644
--- a/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.html
+++ b/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.html
@@ -2,8 +2,8 @@
   <div class="product-vertical-with-cart-card__content">
     <h3 class="product-vertical-with-cart-card__title">{{ title() }}</h3>
 
-    @if (description()) {
-      <p class="product-vertical-with-cart-card__description">{{ description() }}</p>
+    @if (effectiveDescription()) {
+      <p class="product-vertical-with-cart-card__description">{{ effectiveDescription() }}</p>
     }
   </div>
 
diff --git a/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.spec.ts b/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.spec.ts
index fc2e1b2..c6ff6f6 100644
--- a/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.spec.ts
+++ b/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.spec.ts
@@ -177,4 +177,45 @@ describe('ProductVerticalWithCartCardComponent', () => {
 
     expect(buySpy).toHaveBeenCalledWith({ quantity: 1, variant: 31 });
   });
+
+  it('prioritizes the selected variant description and price', async () => {
+    const fixture = await createComponent('Descripción general');
+    fixture.componentRef.setInput('variants', [
+      {
+        id: 40,
+        descripcion: 'Almuerzo en comedor',
+        precio: '10000.00',
+        values: { servicio: 'Comedor' },
+      },
+      {
+        id: 41,
+        descripcion: 'Almuerzo en vianda',
+        precio: '8000.00',
+        values: { servicio: 'Vianda' },
+      },
+    ]);
+    fixture.detectChanges();
+
+    const element = fixture.nativeElement as HTMLElement;
+    expect(
+      element.querySelector('.product-vertical-with-cart-card__description')?.textContent,
+    ).toContain('Almuerzo en comedor');
+    expect(
+      element.querySelector('.product-vertical-with-cart-card__price')?.textContent?.trim(),
+    ).toBe('$ 10.000');
+
+    const select = element.querySelector(
+      '.product-vertical-with-cart-card__variant-select',
+    ) as HTMLSelectElement;
+    select.value = select.options[1].value;
+    select.dispatchEvent(new Event('change'));
+    fixture.detectChanges();
+
+    expect(
+      element.querySelector('.product-vertical-with-cart-card__description')?.textContent,
+    ).toContain('Almuerzo en vianda');
+    expect(
+      element.querySelector('.product-vertical-with-cart-card__price')?.textContent?.trim(),
+    ).toBe('$ 8.000');
+  });
 });
diff --git a/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.ts b/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.ts
index 876a7ac..38f1719 100644
--- a/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.ts
+++ b/src/app/shared/components/product-vertical-with-cart-card/product-vertical-with-cart-card.component.ts
@@ -16,6 +16,8 @@ import { QuantitySelectorComponent } from '../quantity-selector/quantity-selecto
 
 export interface VerticalCartVariant {
   id: number;
+  descripcion?: string | null;
+  precio?: string | number;
   values: Record<string, string>;
 }
 
@@ -46,7 +48,18 @@ export class ProductVerticalWithCartCardComponent {
 
   protected readonly selectedValues = signal<Record<string, string>>({});
 
-  protected readonly formattedPrice = computed(() => this.formatCurrency(this.price()));
+  protected readonly selectedVariantData = computed(() =>
+    this.variants().find((variant) => variant.id === this.selectedVariant()),
+  );
+  protected readonly effectiveDescription = computed(
+    () => this.selectedVariantData()?.descripcion ?? this.description(),
+  );
+  protected readonly effectivePrice = computed(() => {
+    const variantPrice = Number(this.selectedVariantData()?.precio);
+
+    return Number.isFinite(variantPrice) ? variantPrice : this.price();
+  });
+  protected readonly formattedPrice = computed(() => this.formatCurrency(this.effectivePrice()));
   protected readonly variantSelectors = computed<VariantSelector[]>(() => {
     const variants = this.variants();
     const keys = Array.from(new Set(variants.flatMap((variant) => Object.keys(variant.values))));