diff --git a/app/Domains/Cart/Resources/CartItemResource.php b/app/Domains/Cart/Resources/CartItemResource.php
index 119f590..46a6719 100644
--- a/app/Domains/Cart/Resources/CartItemResource.php
+++ b/app/Domains/Cart/Resources/CartItemResource.php
@@ -4,6 +4,7 @@ namespace App\Domains\Cart\Resources;
 
 use App\Domains\Cart\Models\CartItem;
 use App\Domains\Catalog\Enums\InventoryPolicy;
+use App\Domains\Tenant\Models\Tenant;
 use Illuminate\Http\Request;
 use Illuminate\Http\Resources\Json\JsonResource;
 
@@ -19,12 +20,14 @@ class CartItemResource extends JsonResource
     {
         $selectedItem = $this->selectedItem();
         $imageUrl = null;
+        $tenant = $request->route('tenant');
+        $displayImage = ! $tenant instanceof Tenant || $tenant->display_cart_item_images;
 
-        if ($selectedItem?->relationLoaded('attachments')) {
+        if ($displayImage && $selectedItem?->relationLoaded('attachments')) {
             $imageUrl = $selectedItem->attachments->first()?->getTemporaryUrl(1440);
         }
 
-        if ($imageUrl === null && $this->catalogItem?->relationLoaded('attachments')) {
+        if ($displayImage && $imageUrl === null && $this->catalogItem?->relationLoaded('attachments')) {
             $imageUrl = $this->catalogItem->attachments->first()?->getTemporaryUrl(1440);
         }
 
diff --git a/app/Domains/Purchase/Resources/PurchaseItemResource.php b/app/Domains/Purchase/Resources/PurchaseItemResource.php
index 0b09562..5fb2b90 100644
--- a/app/Domains/Purchase/Resources/PurchaseItemResource.php
+++ b/app/Domains/Purchase/Resources/PurchaseItemResource.php
@@ -6,6 +6,7 @@ use App\Domains\Cart\Models\CartItem;
 use App\Domains\Catalog\Models\CatalogItem;
 use App\Domains\Catalog\Models\Variant;
 use App\Domains\Purchase\Models\PurchaseItem;
+use App\Domains\Tenant\Models\Tenant;
 use Illuminate\Http\Request;
 use Illuminate\Http\Resources\Json\JsonResource;
 
@@ -15,8 +16,13 @@ class PurchaseItemResource extends JsonResource
     /** @return array<string, mixed> */
     public function toArray(Request $request): array
     {
+        $tenant = $request->route('tenant');
+        $displayImage = ! $tenant instanceof Tenant || $tenant->display_cart_item_images;
+
         if ($this->resource instanceof PurchaseItem) {
-            $imageUrl = $this->imageAttachment?->getTemporaryUrl(1440);
+            $imageUrl = $displayImage
+                ? $this->imageAttachment?->getTemporaryUrl(1440)
+                : null;
             $attributes = $this->variant_attributes ?? [];
 
             return [
@@ -42,7 +48,9 @@ class PurchaseItemResource extends JsonResource
         $quantity = (int) ($this->cantidad ?? 0);
         $unitPrice = $this->resolveUnitPrice($selectedItem);
         $lineTotal = $unitPrice * $quantity;
-        $imageUrl = $this->resolveImageUrl($selectedItem, $catalogItem);
+        $imageUrl = $displayImage
+            ? $this->resolveImageUrl($selectedItem, $catalogItem)
+            : null;
 
         return [
             'id' => $this->id,
diff --git a/app/Domains/Tenant/Models/Tenant.php b/app/Domains/Tenant/Models/Tenant.php
index 96eb515..ef50043 100644
--- a/app/Domains/Tenant/Models/Tenant.php
+++ b/app/Domains/Tenant/Models/Tenant.php
@@ -44,6 +44,7 @@ use Illuminate\Support\Facades\Schema;
     'display_seach_bar',
     'display_cart',
     'cart_editing_enabled',
+    'display_cart_item_images',
     'scanner_category_validation_enabled',
     'event_title',
     'event_location',
@@ -61,6 +62,7 @@ class Tenant extends Model
         'display_seach_bar' => true,
         'display_cart' => true,
         'cart_editing_enabled' => true,
+        'display_cart_item_images' => true,
         'scanner_category_validation_enabled' => true,
     ];
 
@@ -111,6 +113,7 @@ class Tenant extends Model
             'display_seach_bar' => 'boolean',
             'display_cart' => 'boolean',
             'cart_editing_enabled' => 'boolean',
+            'display_cart_item_images' => 'boolean',
             'scanner_category_validation_enabled' => 'boolean',
         ];
     }
diff --git a/app/Domains/Tenant/Requests/StoreTenantRequest.php b/app/Domains/Tenant/Requests/StoreTenantRequest.php
index 35f6a7c..cac31c8 100644
--- a/app/Domains/Tenant/Requests/StoreTenantRequest.php
+++ b/app/Domains/Tenant/Requests/StoreTenantRequest.php
@@ -84,6 +84,7 @@ class StoreTenantRequest extends FormRequest
             'display_seach_bar' => ['sometimes', 'boolean'],
             'display_cart' => ['sometimes', 'boolean'],
             'cart_editing_enabled' => ['sometimes', 'boolean'],
+            'display_cart_item_images' => ['sometimes', 'boolean'],
             'scanner_category_validation_enabled' => ['sometimes', 'boolean'],
             'website_type_code' => [
                 'required_with:extras',
diff --git a/app/Domains/Tenant/Requests/UpdateTenantRequest.php b/app/Domains/Tenant/Requests/UpdateTenantRequest.php
index 1b59861..adfb7b8 100644
--- a/app/Domains/Tenant/Requests/UpdateTenantRequest.php
+++ b/app/Domains/Tenant/Requests/UpdateTenantRequest.php
@@ -94,6 +94,7 @@ class UpdateTenantRequest extends FormRequest
             'display_seach_bar' => ['sometimes', 'boolean'],
             'display_cart' => ['sometimes', 'boolean'],
             'cart_editing_enabled' => ['sometimes', 'boolean'],
+            'display_cart_item_images' => ['sometimes', 'boolean'],
             'scanner_category_validation_enabled' => ['sometimes', 'boolean'],
         ];
     }
diff --git a/app/Domains/Tenant/Resources/TenantResource.php b/app/Domains/Tenant/Resources/TenantResource.php
index 5a86700..631f3ab 100644
--- a/app/Domains/Tenant/Resources/TenantResource.php
+++ b/app/Domains/Tenant/Resources/TenantResource.php
@@ -75,6 +75,7 @@ class TenantResource extends JsonResource
             'display_seach_bar' => $this->display_seach_bar,
             'display_cart' => $this->display_cart,
             'cart_editing_enabled' => $this->cart_editing_enabled,
+            'display_cart_item_images' => $this->display_cart_item_images,
             'scanner_category_validation_enabled' => $this->scanner_category_validation_enabled,
             'social_media' => $this->whenLoaded(
                 'socialMedia',
diff --git a/database/migrations/2026_08_18_061000_add_display_cart_item_images_to_tenants_table.php b/database/migrations/2026_08_18_061000_add_display_cart_item_images_to_tenants_table.php
new file mode 100644
index 0000000..6788db0
--- /dev/null
+++ b/database/migrations/2026_08_18_061000_add_display_cart_item_images_to_tenants_table.php
@@ -0,0 +1,29 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\DB;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration
+{
+    private const DESFILE_TENANT_CODE = 'desfile_pura_tendencia';
+
+    public function up(): void
+    {
+        Schema::table('tenants', function (Blueprint $table): void {
+            $table->boolean('display_cart_item_images')->default(true)->after('cart_editing_enabled');
+        });
+
+        DB::table('tenants')
+            ->where('codigo', self::DESFILE_TENANT_CODE)
+            ->update(['display_cart_item_images' => false]);
+    }
+
+    public function down(): void
+    {
+        Schema::table('tenants', function (Blueprint $table): void {
+            $table->dropColumn('display_cart_item_images');
+        });
+    }
+};
diff --git a/database/seeders/DesfilePuraTendenciaSeeder.php b/database/seeders/DesfilePuraTendenciaSeeder.php
index 15c2542..ff8a510 100644
--- a/database/seeders/DesfilePuraTendenciaSeeder.php
+++ b/database/seeders/DesfilePuraTendenciaSeeder.php
@@ -43,6 +43,7 @@ class DesfilePuraTendenciaSeeder extends Seeder
             $tenant->update([
                 'client_id' => $client->id,
                 'cart_editing_enabled' => false,
+                'display_cart_item_images' => false,
             ]);
 
             return;
@@ -76,6 +77,7 @@ class DesfilePuraTendenciaSeeder extends Seeder
             'display_seach_bar' => false,
             'display_cart' => true,
             'cart_editing_enabled' => false,
+            'display_cart_item_images' => false,
             'scanner_category_validation_enabled' => false,
             'website_type_code' => 'onticket',
             'header_logo' => $this->uploadedImage(
diff --git a/tests/Feature/Cart/CartControllerTest.php b/tests/Feature/Cart/CartControllerTest.php
index 59b9f4e..54398d2 100644
--- a/tests/Feature/Cart/CartControllerTest.php
+++ b/tests/Feature/Cart/CartControllerTest.php
@@ -75,6 +75,21 @@ class CartControllerTest extends TestCase
         ]);
     }
 
+    public function test_it_filters_item_images_when_the_tenant_disables_them(): void
+    {
+        $tenant = $this->createTenant('acme');
+        $tenant->update(['display_cart_item_images' => false]);
+        $item = $this->createDirectItem($tenant, 10, '49.90');
+        $item->attachments()->attach($this->createAttachment('cart-item'), ['orden' => 0]);
+
+        $this->postJson('/api/tenants/acme/cart/items', [
+            'catalog_item_id' => $item->id,
+            'cantidad' => 1,
+        ])
+            ->assertOk()
+            ->assertJsonPath('data.items.0.imagen', null);
+    }
+
     public function test_it_adds_a_specific_variant_and_merges_repeated_additions(): void
     {
         $tenant = $this->createTenant('acme');
diff --git a/tests/Feature/Migrations/AddDisplayCartItemImagesToTenantsTest.php b/tests/Feature/Migrations/AddDisplayCartItemImagesToTenantsTest.php
new file mode 100644
index 0000000..89a9b09
--- /dev/null
+++ b/tests/Feature/Migrations/AddDisplayCartItemImagesToTenantsTest.php
@@ -0,0 +1,38 @@
+<?php
+
+namespace Tests\Feature\Migrations;
+
+use Illuminate\Foundation\Testing\RefreshDatabase;
+use Illuminate\Support\Facades\DB;
+use Tests\TestCase;
+
+class AddDisplayCartItemImagesToTenantsTest extends TestCase
+{
+    use RefreshDatabase;
+
+    public function test_it_hides_cart_item_images_only_for_desfile(): void
+    {
+        $migration = require database_path(
+            'migrations/2026_08_18_061000_add_display_cart_item_images_to_tenants_table.php'
+        );
+
+        $migration->down();
+        $migration->up();
+
+        $this->assertDatabaseHas('tenants', [
+            'codigo' => 'desfile_pura_tendencia',
+            'display_cart_item_images' => false,
+        ]);
+
+        DB::table('tenants')->insert([
+            'codigo' => 'cart-images-default',
+            'nombre' => 'Cart images default',
+            'dominio' => 'cart-images-default.test',
+        ]);
+
+        $this->assertDatabaseHas('tenants', [
+            'codigo' => 'cart-images-default',
+            'display_cart_item_images' => true,
+        ]);
+    }
+}
diff --git a/tests/Feature/Purchase/StorePurchaseTest.php b/tests/Feature/Purchase/StorePurchaseTest.php
index b12384e..601567a 100644
--- a/tests/Feature/Purchase/StorePurchaseTest.php
+++ b/tests/Feature/Purchase/StorePurchaseTest.php
@@ -847,6 +847,30 @@ class StorePurchaseTest extends TestCase
             ->assertJsonPath('data.total', '100.00');
     }
 
+    public function test_purchase_detail_filters_item_images_when_the_tenant_disables_them(): void
+    {
+        $tenant = $this->createTenant('sonder', 'Sonder', 'sonder.com.ar');
+        $tenant->update(['display_cart_item_images' => false]);
+        $user = User::factory()->create([
+            'email' => 'buyer@example.com',
+        ]);
+        $variant = $this->createVariantForTenant('sonder', 10, '50.00');
+        $purchase = $this->createCheckoutPurchase($user, 'sonder', $variant, 2);
+        $image = Attachment::create([
+            'key' => (string) Str::uuid(),
+            'path' => 'catalog/purchase-item.png',
+            'filename' => 'purchase-item.png',
+            'type' => AttachmentType::Image,
+            'mime_type' => 'image/png',
+        ]);
+        $purchase->items()->firstOrFail()->update(['image_attachment_id' => $image->id]);
+
+        $this->actingAs($user, 'sanctum')
+            ->getJson("/api/tenants/sonder/compras/{$purchase->id}")
+            ->assertOk()
+            ->assertJsonPath('data.items.0.item_details.imagen', null);
+    }
+
     public function test_purchase_detail_uses_purchase_items_for_pending_payment_purchase(): void
     {
         $this->createTenant('sonder', 'Sonder', 'sonder.com.ar');
diff --git a/tests/Feature/Seeders/DesfilePuraTendenciaSeederTest.php b/tests/Feature/Seeders/DesfilePuraTendenciaSeederTest.php
index 60ce57b..e92b85c 100644
--- a/tests/Feature/Seeders/DesfilePuraTendenciaSeederTest.php
+++ b/tests/Feature/Seeders/DesfilePuraTendenciaSeederTest.php
@@ -45,6 +45,7 @@ class DesfilePuraTendenciaSeederTest extends TestCase
             'display_categories' => false,
             'display_seach_bar' => false,
             'cart_editing_enabled' => false,
+            'display_cart_item_images' => false,
             'site_title' => 'Desfile Pura Tendencia',
         ]);
 
diff --git a/tests/Feature/Tenant/BootstrapTenantControllerTest.php b/tests/Feature/Tenant/BootstrapTenantControllerTest.php
index 6230aa6..7abdfe7 100644
--- a/tests/Feature/Tenant/BootstrapTenantControllerTest.php
+++ b/tests/Feature/Tenant/BootstrapTenantControllerTest.php
@@ -74,6 +74,7 @@ class BootstrapTenantControllerTest extends TestCase
             'display_seach_bar' => false,
             'display_cart' => false,
             'cart_editing_enabled' => false,
+            'display_cart_item_images' => false,
         ]);
 
         $response = $this->getJson('/api/tenants/bootstrap?dominio=acme.com&path=%2F');
@@ -91,6 +92,7 @@ class BootstrapTenantControllerTest extends TestCase
             ->assertJsonPath('data.display_seach_bar', false)
             ->assertJsonPath('data.display_cart', false)
             ->assertJsonPath('data.cart_editing_enabled', false)
+            ->assertJsonPath('data.display_cart_item_images', false)
             ->assertJsonPath('data.header_bg_color', '#ffffff')->assertJsonPath('data.footer_bg_color', '#ffffff');
 
         $headerUrl = $response->json('data.header_logo');
@@ -748,6 +750,7 @@ class BootstrapTenantControllerTest extends TestCase
         $response = $this->putJson("/api/tenants/{$tenant->codigo}", [
             'primary_color' => '#000000',
             'cart_editing_enabled' => false,
+            'display_cart_item_images' => false,
         ]);
 
         $response
@@ -755,7 +758,8 @@ class BootstrapTenantControllerTest extends TestCase
             ->assertJsonPath('data.codigo', 'acme')
             ->assertJsonPath('data.nombre', 'Acme')
             ->assertJsonPath('data.primary_color', '#000000')
-            ->assertJsonPath('data.cart_editing_enabled', false);
+            ->assertJsonPath('data.cart_editing_enabled', false)
+            ->assertJsonPath('data.display_cart_item_images', false);
 
         $this->assertDatabaseHas('tenants', [
             'id' => $tenant->id,
@@ -763,6 +767,7 @@ class BootstrapTenantControllerTest extends TestCase
             'nombre' => 'Acme',
             'primary_color' => '#000000',
             'cart_editing_enabled' => false,
+            'display_cart_item_images' => false,
         ]);
     }