diff --git a/database/migrations/2026_09_24_000000_provision_mutual_smep_tenant.php b/database/migrations/2026_09_24_000000_provision_mutual_smep_tenant.php
new file mode 100644
index 0000000..f118f6e
--- /dev/null
+++ b/database/migrations/2026_09_24_000000_provision_mutual_smep_tenant.php
@@ -0,0 +1,326 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Support\Facades\DB;
+use Illuminate\Support\Facades\Storage;
+use Illuminate\Support\Str;
+
+return new class extends Migration
+{
+    private const CLIENT_CODE = 'mutual_smep';
+
+    private const TENANT_CODE = 'mutual_smep';
+
+    private const EXCLUDED_MENU_CODES = [
+        'account.tickets',
+        'adminapp.tickets',
+        'adminapp.fiesta-futbol-infantil.entradas',
+        'adminapp.fiesta-futbol-infantil.alojamientos',
+        'adminapp.fiesta-futbol-infantil.merchandising',
+        'adminapp.fiesta-futbol-infantil.comida',
+        'adminapp.desfile.entradas',
+        'event.index',
+        'event.category',
+        'event.detail',
+    ];
+
+    /** @var list<string> */
+    private array $storedPaths = [];
+
+    public function up(): void
+    {
+        if (DB::table('tenants')->where('codigo', self::TENANT_CODE)->exists()) {
+            return;
+        }
+
+        if (
+            ! DB::table('admin_website_types')->where('codigo', 'shopit')->exists()
+            || ! DB::table('storefront_website_types')->where('codigo', 'shopit')->exists()
+        ) {
+            // Fresh installations provision website-type reference data separately.
+            return;
+        }
+
+        try {
+            DB::transaction(function (): void {
+                $clientId = $this->clientId();
+                $headerLogoId = $this->storeImage(
+                    'images/tennants/mutual_smep/mutual_smep_header.png',
+                    'mutual_smep_header.png',
+                );
+                $footerLogoId = $this->storeImage(
+                    'images/tennants/mutual_smep/mutual_smep_footer.png',
+                    'mutual_smep_footer.png',
+                );
+                $faviconId = $this->storeImage(
+                    'images/tennants/mutual_smep/mutual_smep_favicon.png',
+                    'mutual_smep_favicon.png',
+                );
+                $now = now();
+
+                DB::table('tenants')->insert([
+                    'client_id' => $clientId,
+                    'codigo' => self::TENANT_CODE,
+                    'nombre' => 'Mutual SMEP',
+                    'timezone' => 'America/Argentina/Buenos_Aires',
+                    'dominio' => 'mutual-smep.localhost',
+                    'base_path' => '/',
+                    'site_title' => 'Tienda Mutual SMEP',
+                    'address' => 'San Lorenzo 1543, Rosario, Santa Fe',
+                    'phone' => '+54 9 341 247-4530',
+                    'primary_color' => '#4A7FF5',
+                    'secondary_color' => '#0051A4',
+                    'danger_color' => '#FF8888',
+                    'success_color' => '#198754',
+                    'header_bg_color' => '#FFFFFF',
+                    'footer_bg_color' => '#0051A4',
+                    'header_logo_id' => $headerLogoId,
+                    'footer_logo_id' => $footerLogoId,
+                    'favicon_id' => $faviconId,
+                    'admin_website_type_code' => 'shopit',
+                    'storefront_website_type_code' => 'shopit',
+                    'display_categories' => true,
+                    'display_seach_bar' => true,
+                    'display_cart' => true,
+                    'cart_editing_policy' => 'quantity_and_remove',
+                    'checkout_editing_policy' => 'disabled',
+                    'created_at' => $now,
+                    'updated_at' => $now,
+                ]);
+
+                $this->assignSocialMedia($now);
+                $this->assignMenus($now);
+            });
+        } catch (Throwable $throwable) {
+            Storage::disk('s3')->delete($this->storedPaths);
+
+            throw $throwable;
+        }
+    }
+
+    public function down(): void
+    {
+        $tenant = DB::table('tenants')
+            ->where('codigo', self::TENANT_CODE)
+            ->first(['id', 'client_id', 'header_logo_id', 'footer_logo_id', 'favicon_id']);
+
+        if ($tenant === null) {
+            return;
+        }
+
+        $attachmentIds = collect([
+            $tenant->header_logo_id,
+            $tenant->footer_logo_id,
+            $tenant->favicon_id,
+        ])->filter()->unique()->values();
+        $storedPaths = DB::table('attachments')
+            ->whereIn('id', $attachmentIds)
+            ->pluck('path')
+            ->all();
+
+        DB::transaction(function () use ($tenant, $attachmentIds): void {
+            DB::table('tenant_social_media')
+                ->where('tenant_code', self::TENANT_CODE)
+                ->delete();
+            DB::table('tenants_menues')
+                ->where('tenant_code', self::TENANT_CODE)
+                ->delete();
+            DB::table('tenants')
+                ->where('id', $tenant->id)
+                ->delete();
+            DB::table('attachments')
+                ->whereIn('id', $attachmentIds)
+                ->delete();
+
+            $clientHasTenants = DB::table('tenants')
+                ->where('client_id', $tenant->client_id)
+                ->exists();
+
+            if (! $clientHasTenants) {
+                DB::table('clients')
+                    ->where('id', $tenant->client_id)
+                    ->where('code', self::CLIENT_CODE)
+                    ->delete();
+            }
+        });
+
+        Storage::disk('s3')->delete($storedPaths);
+    }
+
+    private function clientId(): int
+    {
+        $clientId = DB::table('clients')->where('code', self::CLIENT_CODE)->value('id');
+
+        if ($clientId !== null) {
+            DB::table('clients')->where('id', $clientId)->update([
+                'name' => 'Mutual SMEP',
+                'updated_at' => now(),
+            ]);
+
+            return (int) $clientId;
+        }
+
+        return (int) DB::table('clients')->insertGetId([
+            'code' => self::CLIENT_CODE,
+            'name' => 'Mutual SMEP',
+            'created_at' => now(),
+            'updated_at' => now(),
+        ]);
+    }
+
+    private function assignSocialMedia(DateTimeInterface $now): void
+    {
+        $socialMedia = [
+            [
+                'code' => 'instagram',
+                'icon' => 'fa-brands fa-instagram',
+                'name' => 'Instagram',
+                'url' => 'https://www.instagram.com/mutualsmep/',
+                'orden' => 0,
+            ],
+            [
+                'code' => 'facebook',
+                'icon' => 'fa-brands fa-facebook',
+                'name' => 'Facebook',
+                'url' => 'https://www.facebook.com/smeprosario',
+                'orden' => 1,
+            ],
+            [
+                'code' => 'whatsapp',
+                'icon' => 'fa-brands fa-whatsapp',
+                'name' => 'WhatsApp',
+                'url' => 'https://wa.me/5493412474530',
+                'orden' => 2,
+            ],
+        ];
+
+        foreach ($socialMedia as $network) {
+            DB::table('social_media')->insertOrIgnore([
+                'code' => $network['code'],
+                'icon' => $network['icon'],
+                'name' => $network['name'],
+                'created_at' => $now,
+                'updated_at' => $now,
+            ]);
+
+            DB::table('tenant_social_media')->insertOrIgnore([
+                'tenant_code' => self::TENANT_CODE,
+                'social_media_code' => $network['code'],
+                'url' => $network['url'],
+                'orden' => $network['orden'],
+                'created_at' => $now,
+                'updated_at' => $now,
+            ]);
+        }
+    }
+
+    private function assignMenus(DateTimeInterface $now): void
+    {
+        DB::table('menues')
+            ->whereNotIn('code', self::EXCLUDED_MENU_CODES)
+            ->pluck('code')
+            ->each(function (string $menuCode) use ($now): void {
+                $staticContent = match ($menuCode) {
+                    'help.faq' => $this->frequentlyAskedQuestions(),
+                    'help.contact' => $this->contactContent(),
+                    default => null,
+                };
+
+                DB::table('tenants_menues')->updateOrInsert(
+                    [
+                        'tenant_code' => self::TENANT_CODE,
+                        'menu_code' => $menuCode,
+                    ],
+                    [
+                        'static_content' => $staticContent === null
+                            ? null
+                            : json_encode($staticContent, JSON_UNESCAPED_UNICODE | JSON_UNESCAPED_SLASHES),
+                        'created_at' => $now,
+                        'updated_at' => $now,
+                    ],
+                );
+            });
+    }
+
+    /** @return list<array{pregunta: string, respuesta: string, is_active: bool}> */
+    private function frequentlyAskedQuestions(): array
+    {
+        return [
+            [
+                'pregunta' => '¿Hay algún límite de compra?',
+                'respuesta' => 'La cantidad disponible depende del stock de cada producto.',
+                'is_active' => true,
+            ],
+            [
+                'pregunta' => '¿Cuáles son los medios de pago disponibles?',
+                'respuesta' => 'Podés consultar y seleccionar los medios de pago habilitados al finalizar tu compra.',
+                'is_active' => false,
+            ],
+            [
+                'pregunta' => '¿Cómo puedo recibir asesoramiento antes de comprar?',
+                'respuesta' => 'Podés comunicarte con Mutual SMEP por WhatsApp al +54 9 341 247-4530.',
+                'is_active' => false,
+            ],
+        ];
+    }
+
+    /** @return array<string, mixed> */
+    private function contactContent(): array
+    {
+        return [
+            'whatsapp' => [
+                'whatsapp_url' => 'https://wa.me/5493412474530',
+                'whatsapp_label' => 'Chateá con Mutual SMEP',
+            ],
+            'phone' => '+54 9 341 247-4530',
+            'locations' => [
+                'rosario' => [
+                    'label' => 'Rosario',
+                    'addresses' => [
+                        [
+                            'label' => 'Mutual SMEP',
+                            'address' => 'San Lorenzo 1543, Rosario, Santa Fe',
+                            'coordinates' => [-32.9431184, -60.6437991],
+                        ],
+                    ],
+                ],
+            ],
+        ];
+    }
+
+    private function storeImage(string $relativePath, string $filename): int
+    {
+        $sourcePath = public_path($relativePath);
+
+        if (! is_file($sourcePath)) {
+            throw new RuntimeException("Image not found at path: {$sourcePath}");
+        }
+
+        $contents = file_get_contents($sourcePath);
+
+        if ($contents === false) {
+            throw new RuntimeException("Could not read image at path: {$sourcePath}");
+        }
+
+        $key = (string) Str::uuid();
+        $storedPath = 'tenants/'.self::TENANT_CODE."/{$key}.png";
+
+        if (! Storage::disk('s3')->put($storedPath, $contents)) {
+            throw new RuntimeException("Could not store image at path: {$storedPath}");
+        }
+
+        $this->storedPaths[] = $storedPath;
+
+        return DB::table('attachments')->insertGetId([
+            'key' => $key,
+            'path' => $storedPath,
+            'filename' => $filename,
+            'type' => 'image',
+            'mime_type' => 'image/png',
+            'extension' => 'png',
+            'size' => strlen($contents),
+            'created_at' => now(),
+            'updated_at' => now(),
+        ]);
+    }
+};
diff --git a/database/seeders/MenuSeeder.php b/database/seeders/MenuSeeder.php
index 183ec63..4953ef9 100644
--- a/database/seeders/MenuSeeder.php
+++ b/database/seeders/MenuSeeder.php
@@ -296,6 +296,7 @@ class MenuSeeder extends Seeder
         $helpTenantCodes = [
             'sonder',
             'fiesta_futbol_infantil',
+            'mutual_smep',
         ];
         $fiestaCategoryMenuCodes = [
             'adminapp.tickets',
@@ -363,6 +364,42 @@ class MenuSeeder extends Seeder
                 ],
             ],
         ];
+        $mutualSmepFrequentlyAskedQuestions = [
+            [
+                'pregunta' => '¿Hay algún límite de compra?',
+                'respuesta' => 'La cantidad disponible depende del stock de cada producto.',
+                'is_active' => true,
+            ],
+            [
+                'pregunta' => '¿Cuáles son los medios de pago disponibles?',
+                'respuesta' => 'Podés consultar y seleccionar los medios de pago habilitados al finalizar tu compra.',
+                'is_active' => false,
+            ],
+            [
+                'pregunta' => '¿Cómo puedo recibir asesoramiento antes de comprar?',
+                'respuesta' => 'Podés comunicarte con Mutual SMEP por WhatsApp al +54 9 341 247-4530.',
+                'is_active' => false,
+            ],
+        ];
+        $mutualSmepContactContent = [
+            'whatsapp' => [
+                'whatsapp_url' => 'https://wa.me/5493412474530',
+                'whatsapp_label' => 'Chateá con Mutual SMEP',
+            ],
+            'phone' => '+54 9 341 247-4530',
+            'locations' => [
+                'rosario' => [
+                    'label' => 'Rosario',
+                    'addresses' => [
+                        [
+                            'label' => 'Mutual SMEP',
+                            'address' => 'San Lorenzo 1543, Rosario, Santa Fe',
+                            'coordinates' => [-32.9431184, -60.6437991],
+                        ],
+                    ],
+                ],
+            ],
+        ];
 
         foreach ($tenants as $tenant) {
             $menuCodes = $allMenus;
@@ -400,10 +437,14 @@ class MenuSeeder extends Seeder
 
             if (in_array($tenant->codigo, $helpTenantCodes, true)) {
                 $tenant->menues()->updateExistingPivot('help.faq', [
-                    'static_content' => $frequentlyAskedQuestions,
+                    'static_content' => $tenant->codigo === 'mutual_smep'
+                        ? $mutualSmepFrequentlyAskedQuestions
+                        : $frequentlyAskedQuestions,
                 ]);
                 $tenant->menues()->updateExistingPivot('help.contact', [
-                    'static_content' => $contactContent,
+                    'static_content' => $tenant->codigo === 'mutual_smep'
+                        ? $mutualSmepContactContent
+                        : $contactContent,
                 ]);
             }
         }
diff --git a/public/images/tennants/mutual_smep/mutual_smep_favicon.png b/public/images/tennants/mutual_smep/mutual_smep_favicon.png
new file mode 100644
index 0000000..1ec3be4
Binary files /dev/null and b/public/images/tennants/mutual_smep/mutual_smep_favicon.png differ
diff --git a/public/images/tennants/mutual_smep/mutual_smep_footer.png b/public/images/tennants/mutual_smep/mutual_smep_footer.png
new file mode 100644
index 0000000..1ec3be4
Binary files /dev/null and b/public/images/tennants/mutual_smep/mutual_smep_footer.png differ
diff --git a/public/images/tennants/mutual_smep/mutual_smep_header.png b/public/images/tennants/mutual_smep/mutual_smep_header.png
new file mode 100644
index 0000000..c15429b
Binary files /dev/null and b/public/images/tennants/mutual_smep/mutual_smep_header.png differ
diff --git a/tests/Feature/Migrations/ProvisionMutualSmepTenantTest.php b/tests/Feature/Migrations/ProvisionMutualSmepTenantTest.php
new file mode 100644
index 0000000..f9a63b6
--- /dev/null
+++ b/tests/Feature/Migrations/ProvisionMutualSmepTenantTest.php
@@ -0,0 +1,197 @@
+<?php
+
+namespace Tests\Feature\Migrations;
+
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\DB;
+use Illuminate\Support\Facades\Schema;
+use Illuminate\Support\Facades\Storage;
+use Tests\TestCase;
+
+class ProvisionMutualSmepTenantTest extends TestCase
+{
+    public function test_it_provisions_the_mutual_smep_tenant_once_with_its_branding(): void
+    {
+        Storage::fake('s3');
+        $this->createSchema();
+
+        DB::table('admin_website_types')->insert(['codigo' => 'shopit']);
+        DB::table('storefront_website_types')->insert(['codigo' => 'shopit']);
+        DB::table('menues')->insert([
+            ['code' => 'product.detail'],
+            ['code' => 'help.faq'],
+            ['code' => 'help.contact'],
+            ['code' => 'account.tickets'],
+            ['code' => 'event.index'],
+        ]);
+
+        $migration = require database_path('migrations/2026_09_24_000000_provision_mutual_smep_tenant.php');
+        $migration->up();
+        $migration->up();
+
+        $this->assertDatabaseCount('tenants', 1);
+        $this->assertDatabaseHas('clients', [
+            'code' => 'mutual_smep',
+            'name' => 'Mutual SMEP',
+        ]);
+        $this->assertDatabaseHas('tenants', [
+            'codigo' => 'mutual_smep',
+            'nombre' => 'Mutual SMEP',
+            'dominio' => 'mutual-smep.localhost',
+            'site_title' => 'Tienda Mutual SMEP',
+            'primary_color' => '#4A7FF5',
+            'secondary_color' => '#0051A4',
+            'header_bg_color' => '#FFFFFF',
+            'footer_bg_color' => '#0051A4',
+            'admin_website_type_code' => 'shopit',
+            'storefront_website_type_code' => 'shopit',
+            'display_categories' => true,
+            'display_seach_bar' => true,
+            'display_cart' => true,
+            'cart_editing_policy' => 'quantity_and_remove',
+            'checkout_editing_policy' => 'disabled',
+        ]);
+
+        $this->assertSame([
+            'mutual_smep_favicon.png',
+            'mutual_smep_footer.png',
+            'mutual_smep_header.png',
+        ], DB::table('attachments')->orderBy('filename')->pluck('filename')->all());
+
+        DB::table('attachments')->orderBy('id')->each(
+            fn (object $attachment) => Storage::disk('s3')->assertExists($attachment->path)
+        );
+
+        $this->assertSame(
+            ['instagram', 'facebook', 'whatsapp'],
+            DB::table('tenant_social_media')
+                ->where('tenant_code', 'mutual_smep')
+                ->orderBy('orden')
+                ->pluck('social_media_code')
+                ->all(),
+        );
+        $this->assertDatabaseHas('tenants_menues', [
+            'tenant_code' => 'mutual_smep',
+            'menu_code' => 'product.detail',
+        ]);
+        $this->assertDatabaseMissing('tenants_menues', [
+            'tenant_code' => 'mutual_smep',
+            'menu_code' => 'account.tickets',
+        ]);
+        $this->assertDatabaseMissing('tenants_menues', [
+            'tenant_code' => 'mutual_smep',
+            'menu_code' => 'event.index',
+        ]);
+
+        $contact = json_decode(
+            DB::table('tenants_menues')
+                ->where('tenant_code', 'mutual_smep')
+                ->where('menu_code', 'help.contact')
+                ->value('static_content'),
+            true,
+            flags: JSON_THROW_ON_ERROR,
+        );
+
+        $this->assertSame('https://wa.me/5493412474530', $contact['whatsapp']['whatsapp_url']);
+        $this->assertSame('San Lorenzo 1543, Rosario, Santa Fe', $contact['locations']['rosario']['addresses'][0]['address']);
+
+        $storedPaths = DB::table('attachments')->pluck('path')->all();
+        $migration->down();
+
+        $this->assertDatabaseMissing('tenants', ['codigo' => 'mutual_smep']);
+        $this->assertDatabaseMissing('clients', ['code' => 'mutual_smep']);
+        $this->assertDatabaseCount('attachments', 0);
+        $this->assertDatabaseCount('tenant_social_media', 0);
+        $this->assertDatabaseCount('tenants_menues', 0);
+
+        foreach ($storedPaths as $storedPath) {
+            Storage::disk('s3')->assertMissing($storedPath);
+        }
+    }
+
+    private function createSchema(): void
+    {
+        Schema::create('clients', function (Blueprint $table): void {
+            $table->id();
+            $table->string('code')->unique();
+            $table->string('name');
+            $table->timestamps();
+        });
+        Schema::create('attachments', function (Blueprint $table): void {
+            $table->id();
+            $table->uuid('key');
+            $table->string('path');
+            $table->string('filename');
+            $table->string('type');
+            $table->string('mime_type');
+            $table->string('extension');
+            $table->unsignedBigInteger('size');
+            $table->timestamps();
+        });
+        Schema::create('admin_website_types', function (Blueprint $table): void {
+            $table->id();
+            $table->string('codigo')->unique();
+        });
+        Schema::create('storefront_website_types', function (Blueprint $table): void {
+            $table->id();
+            $table->string('codigo')->unique();
+        });
+        Schema::create('tenants', function (Blueprint $table): void {
+            $table->id();
+            $table->foreignId('client_id');
+            $table->string('codigo')->unique();
+            $table->string('nombre');
+            $table->string('timezone');
+            $table->string('dominio');
+            $table->string('base_path');
+            $table->string('site_title');
+            $table->string('address');
+            $table->string('phone');
+            $table->string('primary_color');
+            $table->string('secondary_color');
+            $table->string('danger_color');
+            $table->string('success_color');
+            $table->string('header_bg_color');
+            $table->string('footer_bg_color');
+            $table->foreignId('header_logo_id');
+            $table->foreignId('footer_logo_id');
+            $table->foreignId('favicon_id');
+            $table->string('admin_website_type_code');
+            $table->string('storefront_website_type_code');
+            $table->boolean('display_categories');
+            $table->boolean('display_seach_bar');
+            $table->boolean('display_cart');
+            $table->string('cart_editing_policy');
+            $table->string('checkout_editing_policy');
+            $table->timestamps();
+        });
+        Schema::create('social_media', function (Blueprint $table): void {
+            $table->id();
+            $table->string('code')->unique();
+            $table->string('icon');
+            $table->string('name');
+            $table->timestamps();
+        });
+        Schema::create('tenant_social_media', function (Blueprint $table): void {
+            $table->id();
+            $table->string('tenant_code');
+            $table->string('social_media_code');
+            $table->string('url');
+            $table->unsignedInteger('orden');
+            $table->timestamps();
+            $table->unique(['tenant_code', 'social_media_code']);
+        });
+        Schema::create('menues', function (Blueprint $table): void {
+            $table->id();
+            $table->string('code')->unique();
+        });
+        Schema::create('tenants_menues', function (Blueprint $table): void {
+            $table->id();
+            $table->string('tenant_code');
+            $table->string('menu_code');
+            $table->json('static_content')->nullable();
+            $table->timestamps();
+            $table->unique(['tenant_code', 'menu_code']);
+        });
+    }
+}