diff --git a/app/Domains/Catalog/Controllers/ProductController.php b/app/Domains/Catalog/Controllers/ProductController.php
index 8058c22..7ff45d2 100644
--- a/app/Domains/Catalog/Controllers/ProductController.php
+++ b/app/Domains/Catalog/Controllers/ProductController.php
@@ -20,7 +20,7 @@ class ProductController extends Controller
         return ProductResource::collection(
             Product::query()
                 ->where('tenant_codigo', $tenant->codigo)
-                ->with('attachments')
+                ->with(['attachments', 'brand', 'category'])
                 ->latest()
                 ->paginateFromRequest()
         )->response();
@@ -37,7 +37,13 @@ class ProductController extends Controller
     {
         $producto = $this->resolveScopedProduct($tenant, $producto);
 
-        return ProductResource::make($producto->load(['attachments', 'variants.definitions.attribute', 'variants.attachments']));
+        return ProductResource::make($producto->load([
+            'attachments',
+            'brand',
+            'category',
+            'variants.definitions.attribute',
+            'variants.attachments',
+        ]));
     }
 
     public function update(UpdateProductRequest $request, Tenant $tenant, Product $producto, ProductService $productService): ProductResource
diff --git a/app/Domains/Catalog/Models/Product.php b/app/Domains/Catalog/Models/Product.php
index 05bbc7a..ec84324 100644
--- a/app/Domains/Catalog/Models/Product.php
+++ b/app/Domains/Catalog/Models/Product.php
@@ -3,6 +3,8 @@
 namespace App\Domains\Catalog\Models;
 
 use App\Domains\Attachable\Models\Attachment;
+use App\Domains\Catalog\Models\Brand;
+use App\Domains\Catalog\Models\Category;
 use App\Domains\Tenant\Models\Tenant;
 use Illuminate\Database\Eloquent\Attributes\Fillable;
 use Illuminate\Database\Eloquent\Factories\HasFactory;
@@ -14,6 +16,7 @@ use Illuminate\Database\Eloquent\Relations\HasMany;
 #[Fillable([
     'tenant_codigo',
     'categoria_id',
+    'brand_id',
     'slug',
     'nombre',
     'descripcion',
@@ -29,6 +32,7 @@ class Product extends Model
     {
         return [
             'categoria_id' => 'integer',
+            'brand_id' => 'integer',
             'precio' => 'decimal:2',
         ];
     }
@@ -41,6 +45,22 @@ class Product extends Model
         return $this->belongsTo(Tenant::class, 'tenant_codigo', 'codigo');
     }
 
+    /**
+     * @return BelongsTo<Category, $this>
+     */
+    public function category(): BelongsTo
+    {
+        return $this->belongsTo(Category::class, 'categoria_id');
+    }
+
+    /**
+     * @return BelongsTo<Brand, $this>
+     */
+    public function brand(): BelongsTo
+    {
+        return $this->belongsTo(Brand::class, 'brand_id');
+    }
+
     /**
      * @return HasMany<ProductVariant, $this>
      */
diff --git a/app/Domains/Catalog/Requests/StoreProductRequest.php b/app/Domains/Catalog/Requests/StoreProductRequest.php
index 76a308c..36acdd0 100644
--- a/app/Domains/Catalog/Requests/StoreProductRequest.php
+++ b/app/Domains/Catalog/Requests/StoreProductRequest.php
@@ -20,6 +20,13 @@ class StoreProductRequest extends FormRequest
     {
         return [
             'categoria_id' => ['required', 'integer'],
+            'brand_id' => [
+                'required',
+                'integer',
+                Rule::exists('brands', 'id')->where(
+                    fn ($query) => $query->where('tenant_codigo', $this->route('tenant')?->codigo)
+                ),
+            ],
             'slug' => ['required', 'string', 'max:255', Rule::unique('productos', 'slug')],
             'nombre' => ['required', 'string', 'max:255'],
             'descripcion' => ['nullable', 'string'],
diff --git a/app/Domains/Catalog/Requests/UpdateProductRequest.php b/app/Domains/Catalog/Requests/UpdateProductRequest.php
index b556545..75b1ef1 100644
--- a/app/Domains/Catalog/Requests/UpdateProductRequest.php
+++ b/app/Domains/Catalog/Requests/UpdateProductRequest.php
@@ -24,6 +24,13 @@ class UpdateProductRequest extends FormRequest
 
         return [
             'categoria_id' => ['required', 'integer'],
+            'brand_id' => [
+                'required',
+                'integer',
+                Rule::exists('brands', 'id')->where(
+                    fn ($query) => $query->where('tenant_codigo', $this->route('tenant')?->codigo)
+                ),
+            ],
             'slug' => [
                 'required',
                 'string',
diff --git a/app/Domains/Catalog/Resources/ProductResource.php b/app/Domains/Catalog/Resources/ProductResource.php
index 42b8a23..3040910 100644
--- a/app/Domains/Catalog/Resources/ProductResource.php
+++ b/app/Domains/Catalog/Resources/ProductResource.php
@@ -2,6 +2,8 @@
 
 namespace App\Domains\Catalog\Resources;
 
+use App\Domains\Catalog\Resources\BrandResource;
+use App\Domains\Catalog\Resources\CategoryResource;
 use Illuminate\Http\Request;
 use Illuminate\Http\Resources\Json\JsonResource;
 
@@ -19,10 +21,13 @@ class ProductResource extends JsonResource
             'id' => $this->id,
             'tenant_codigo' => $this->tenant_codigo,
             'categoria_id' => $this->categoria_id,
+            'brand_id' => $this->brand_id,
             'slug' => $this->slug,
             'nombre' => $this->nombre,
             'descripcion' => $this->descripcion,
             'precio' => $this->precio,
+            'category' => CategoryResource::make($this->whenLoaded('category')),
+            'brand' => BrandResource::make($this->whenLoaded('brand')),
             'images' => $this->whenLoaded('attachments', fn () =>
                 $this->attachments->map(fn ($attachment) => $attachment->getTemporaryUrl(1440))->values()
             ),
diff --git a/app/Domains/Catalog/Services/ProductService.php b/app/Domains/Catalog/Services/ProductService.php
index c4722eb..e1c6fb4 100644
--- a/app/Domains/Catalog/Services/ProductService.php
+++ b/app/Domains/Catalog/Services/ProductService.php
@@ -37,7 +37,7 @@ class ProductService
                 $this->syncProductImages($product, $images);
             }
 
-            return $product->load(['attributes', 'attachments']);
+            return $product->load(['attributes', 'attachments', 'brand', 'category']);
         });
     }
 
@@ -68,7 +68,7 @@ class ProductService
                 $this->syncProductImages($product, $images);
             }
 
-            return $product->load(['attributes', 'attachments']);
+            return $product->load(['attributes', 'attachments', 'brand', 'category']);
         });
     }
 
@@ -79,6 +79,7 @@ class ProductService
     {
         DB::transaction(function () use ($product) {
             foreach ($product->variants as $variant) {
+                $this->deleteVariantAttachments($variant);
                 $product->deleteVariant($variant);
             }
 
@@ -108,7 +109,7 @@ class ProductService
             $variant = $product->createVariant($data);
 
             if (! empty($images)) {
-                $this->syncImages($variant, $images);
+                $this->syncVariantImages($variant, $images);
             }
 
             return $variant->load(['product', 'definitions.attribute', 'attachments']);
@@ -132,7 +133,7 @@ class ProductService
             $updatedVariant = $product->updateVariant($variant, $data);
 
             if ($hasImages) {
-                $this->syncImages($updatedVariant, $images);
+                $this->syncVariantImages($updatedVariant, $images);
             }
 
             return $updatedVariant->load(['product', 'definitions.attribute', 'attachments']);
@@ -147,6 +148,7 @@ class ProductService
         DB::transaction(function () use ($variant) {
             /** @var Product $product */
             $product = $variant->product;
+            $this->deleteVariantAttachments($variant);
             $product->deleteVariant($variant);
         });
     }
@@ -183,14 +185,9 @@ class ProductService
      *
      * @param array<int, UploadedFile|string> $images
      */
-    protected function syncImages(ProductVariant $variant, array $images): void
+    protected function syncVariantImages(ProductVariant $variant, array $images): void
     {
-        // Detach pivot record and delete attachment from S3 and database
-        $existing = $variant->attachments()->get();
-        $variant->attachments()->detach();
-        foreach ($existing as $attachment) {
-            $this->attachmentService->delete($attachment);
-        }
+        $this->deleteVariantAttachments($variant);
 
         $attachmentIds = [];
 
@@ -205,7 +202,7 @@ class ProductService
     /**
      * Upload a list of image files/base64 strings and sync them to a product.
      *
-     * Same logic as syncImages but for products without variants.
+     * Same logic as syncVariantImages but for products without variants.
      *
      * @param array<int, UploadedFile|string> $images
      */
@@ -228,6 +225,16 @@ class ProductService
         $product->attachments()->sync($attachmentIds);
     }
 
+    protected function deleteVariantAttachments(ProductVariant $variant): void
+    {
+        $existing = $variant->attachments()->get();
+        $variant->attachments()->detach();
+
+        foreach ($existing as $attachment) {
+            $this->attachmentService->delete($attachment);
+        }
+    }
+
     /**
      * Delete an attribute.
      */
diff --git a/database/migrations/2026_06_29_210000_add_brand_id_to_productos_table.php b/database/migrations/2026_06_29_210000_add_brand_id_to_productos_table.php
new file mode 100644
index 0000000..d86f10c
--- /dev/null
+++ b/database/migrations/2026_06_29_210000_add_brand_id_to_productos_table.php
@@ -0,0 +1,33 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration
+{
+    /**
+     * Run the migrations.
+     */
+    public function up(): void
+    {
+        Schema::table('productos', function (Blueprint $table) {
+            $table->foreignId('brand_id')
+                ->nullable()
+                ->after('categoria_id')
+                ->constrained('brands')
+                ->cascadeOnUpdate()
+                ->nullOnDelete();
+        });
+    }
+
+    /**
+     * Reverse the migrations.
+     */
+    public function down(): void
+    {
+        Schema::table('productos', function (Blueprint $table) {
+            $table->dropConstrainedForeignId('brand_id');
+        });
+    }
+};
diff --git a/database/seeders/DatabaseSeeder.php b/database/seeders/DatabaseSeeder.php
index 0ce234b..0ada740 100644
--- a/database/seeders/DatabaseSeeder.php
+++ b/database/seeders/DatabaseSeeder.php
@@ -27,6 +27,7 @@ class DatabaseSeeder extends Seeder
             AttributeSeeder::class,
             CategorySeeder::class,
             BrandSeeder::class,
+            ProductCatalogFromImagesSeeder::class,
         ]);
     }
 }
diff --git a/database/seeders/ProductCatalogFromImagesSeeder.php b/database/seeders/ProductCatalogFromImagesSeeder.php
new file mode 100644
index 0000000..4d2000b
--- /dev/null
+++ b/database/seeders/ProductCatalogFromImagesSeeder.php
@@ -0,0 +1,354 @@
+<?php
+
+namespace Database\Seeders;
+
+use App\Domains\Catalog\Models\Attribute;
+use App\Domains\Catalog\Models\Brand;
+use App\Domains\Catalog\Models\Category;
+use App\Domains\Catalog\Models\Product;
+use App\Domains\Catalog\Services\ProductService;
+use App\Domains\Tenant\Models\Tenant;
+use Illuminate\Database\Seeder;
+use Illuminate\Http\UploadedFile;
+use Illuminate\Support\Facades\File;
+use Illuminate\Support\Str;
+use RuntimeException;
+
+class ProductCatalogFromImagesSeeder extends Seeder
+{
+    /**
+     * @var array<string, array{price: int, stock: int}>
+     */
+    private const PRODUCT_CATALOG = [
+        'buzo_blanco_adidas' => ['price' => 89999, 'stock' => 12],
+        'buzo_gris_nike' => ['price' => 94999, 'stock' => 10],
+        'buzo_gris_under_armour' => ['price' => 96999, 'stock' => 8],
+        'buzo_negro_adidas' => ['price' => 91999, 'stock' => 9],
+        'camiseta_rosario_central' => ['price' => 69999, 'stock' => 20],
+        'pantalon_blanco' => ['price' => 55999, 'stock' => 14],
+        'pantalon_negro' => ['price' => 57999, 'stock' => 14],
+        'remera_blanca' => ['price' => 35999, 'stock' => 22],
+        'remera_negra' => ['price' => 36999, 'stock' => 22],
+        'zapatillas_lecoq' => ['price' => 109999, 'stock' => 6],
+        'zapatillas_topper' => ['price' => 104999, 'stock' => 7],
+    ];
+
+    /**
+     * @var array<int, string>
+     */
+    private const CLOTHING_SIZES = ['S', 'M', 'L', 'XL'];
+
+    /**
+     * @var array<int, string>
+     */
+    private const SHOE_SIZES = ['38', '40', '42', '44'];
+
+    /**
+     * @var array<int, string>
+     */
+    private const IGNORED_FILES = [
+        'istockphoto-1675347112-2048x2048.jpg',
+    ];
+
+    public function __construct(private readonly ProductService $productService)
+    {
+    }
+
+    /**
+     * Run the database seeds.
+     */
+    public function run(): void
+    {
+        $tenant = Tenant::query()->where('codigo', 'sonder')->first();
+
+        if (! $tenant instanceof Tenant) {
+            throw new RuntimeException("Tenant 'sonder' not found.");
+        }
+
+        $catalogPath = storage_path('public/catalog');
+
+        if (! is_dir($catalogPath)) {
+            throw new RuntimeException("Catalog directory not found at path: {$catalogPath}");
+        }
+
+        $files = collect(File::files($catalogPath))
+            ->filter(fn (\SplFileInfo $file) => ! in_array($file->getFilename(), self::IGNORED_FILES, true))
+            ->values();
+
+        if ($files->isEmpty()) {
+            throw new RuntimeException("Catalog directory is empty at path: {$catalogPath}");
+        }
+
+        $groupedFiles = $files->groupBy(function (\SplFileInfo $file): string {
+            return $this->normalizeGroupKey($file->getBasename('.'.$file->getExtension()));
+        });
+
+        $productsToSeed = collect(self::PRODUCT_CATALOG)
+            ->map(function (array $pricing, string $groupKey) use ($groupedFiles, $tenant): array {
+                $filesForGroup = $groupedFiles->get($groupKey);
+
+                if ($filesForGroup === null || $filesForGroup->isEmpty()) {
+                    throw new RuntimeException("No images found for catalog group '{$groupKey}'.");
+                }
+
+                $metadata = $this->parseGroupKey($groupKey);
+
+                return [
+                    'group_key' => $groupKey,
+                    'pricing' => $pricing,
+                    'tenant' => $tenant,
+                    'files' => $filesForGroup->all(),
+                    'metadata' => $metadata,
+                ];
+            })
+            ->values();
+
+        $existingProducts = Product::query()
+            ->where('tenant_codigo', $tenant->codigo)
+            ->whereIn('slug', $productsToSeed->pluck('metadata.product_slug'))
+            ->with(['attachments', 'variants.attachments'])
+            ->get();
+
+        foreach ($existingProducts as $existingProduct) {
+            $this->productService->delete($existingProduct);
+        }
+
+        foreach ($productsToSeed as $catalogProduct) {
+            $this->seedProduct(
+                $tenant,
+                $catalogProduct['metadata'],
+                $catalogProduct['pricing'],
+                $catalogProduct['files'],
+            );
+        }
+    }
+
+    /**
+     * @param array{attribute_codes: array<int, string>, brand_name: string|null, category_name: string, color: string|null, description: string, product_name: string, product_slug: string, type: string} $metadata
+     * @param array{price: int, stock: int} $pricing
+     * @param array<int, \SplFileInfo> $files
+     */
+    private function seedProduct(Tenant $tenant, array $metadata, array $pricing, array $files): void
+    {
+        $brand = null;
+
+        if ($metadata['brand_name'] !== null) {
+            $brand = Brand::query()
+                ->where('tenant_codigo', $tenant->codigo)
+                ->where('nombre', $metadata['brand_name'])
+                ->first();
+
+            if (! $brand instanceof Brand) {
+                throw new RuntimeException("Brand '{$metadata['brand_name']}' not found for tenant '{$tenant->codigo}'.");
+            }
+        }
+
+        $category = Category::query()
+            ->where('nombre', $metadata['category_name'])
+            ->whereNull('tenant_code')
+            ->first();
+
+        if (! $category instanceof Category) {
+            throw new RuntimeException("Category '{$metadata['category_name']}' not found.");
+        }
+
+        $attributeIds = Attribute::query()
+            ->where('tenant_codigo', $tenant->codigo)
+            ->whereIn('codigo', $metadata['attribute_codes'])
+            ->pluck('id', 'codigo');
+
+        if ($attributeIds->count() !== count($metadata['attribute_codes'])) {
+            throw new RuntimeException("Missing attributes for product '{$metadata['product_slug']}'.");
+        }
+
+        $product = $this->productService->create($tenant, [
+            'categoria_id' => $category->id,
+            'brand_id' => $brand?->id,
+            'slug' => $metadata['product_slug'],
+            'nombre' => $metadata['product_name'],
+            'descripcion' => $metadata['description'],
+            'precio' => $pricing['price'],
+            'attribute_ids' => array_values($attributeIds->all()),
+        ]);
+
+        $sizes = $metadata['type'] === 'zapatillas'
+            ? self::SHOE_SIZES
+            : self::CLOTHING_SIZES;
+
+        $images = array_map(
+            fn (\SplFileInfo $file): UploadedFile => $this->createUploadedFile($file->getPathname()),
+            $files
+        );
+
+        foreach ($sizes as $size) {
+            $definitions = [];
+
+            if (isset($attributeIds['color']) && $metadata['color'] !== null) {
+                $definitions[] = [
+                    'attribute_id' => $attributeIds['color'],
+                    'value' => $metadata['color'],
+                ];
+            }
+
+            $sizeAttributeCode = $metadata['type'] === 'zapatillas'
+                ? 'talle_numerico'
+                : 'talle';
+
+            $definitions[] = [
+                'attribute_id' => $attributeIds[$sizeAttributeCode],
+                'value' => $size,
+            ];
+
+            $this->productService->createVariant($product, [
+                'slug' => $metadata['product_slug'].'-'.Str::slug((string) $size),
+                'nombre' => $metadata['product_name'].' - Talle '.$size,
+                'stock' => $pricing['stock'],
+                'descripcion' => $metadata['description'],
+                'precio' => $pricing['price'],
+                'definitions' => $definitions,
+                'images' => $images,
+            ]);
+        }
+    }
+
+    /**
+     * @return array{attribute_codes: array<int, string>, brand_name: string|null, category_name: string, color: string|null, description: string, product_name: string, product_slug: string, type: string}
+     */
+    private function parseGroupKey(string $groupKey): array
+    {
+        if ($groupKey === 'camiseta_rosario_central') {
+            return [
+                'type' => 'camiseta',
+                'category_name' => 'Remeras',
+                'brand_name' => 'Rosario Central',
+                'color' => null,
+                'attribute_codes' => ['talle'],
+                'product_slug' => $groupKey,
+                'product_name' => 'Camiseta Rosario Central',
+                'description' => 'Camiseta Rosario Central con variantes por talle.',
+            ];
+        }
+
+        $segments = explode('_', $groupKey);
+        $type = array_shift($segments);
+
+        if (! is_string($type) || $type === '') {
+            throw new RuntimeException("Unable to infer product type from '{$groupKey}'.");
+        }
+
+        $color = null;
+        $brandSegments = $segments;
+
+        if (isset($segments[0]) && in_array($segments[0], ['blanco', 'blanca', 'negro', 'negra', 'gris'], true)) {
+            $color = $this->normalizeColor($segments[0]);
+            $brandSegments = array_slice($segments, 1);
+        }
+
+        $brandKey = implode('_', $brandSegments);
+        $brandName = $brandKey !== ''
+            ? $this->normalizeBrandName($brandKey)
+            : null;
+        $categoryName = $this->resolveCategoryName($type);
+        $productName = $this->buildProductName($type, $color, $brandName);
+        $description = $this->buildDescription($type, $color, $brandName);
+        $attributeCodes = $type === 'zapatillas'
+            ? ['talle_numerico']
+            : ['talle'];
+
+        if ($color !== null) {
+            array_unshift($attributeCodes, 'color');
+        }
+
+        return [
+            'type' => $type,
+            'category_name' => $categoryName,
+            'brand_name' => $brandName,
+            'color' => $color,
+            'attribute_codes' => $attributeCodes,
+            'product_slug' => $groupKey,
+            'product_name' => $productName,
+            'description' => $description,
+        ];
+    }
+
+    private function normalizeGroupKey(string $basename): string
+    {
+        $normalized = Str::of($basename)
+            ->lower()
+            ->replace('-', '_')
+            ->replace(' ', '_')
+            ->replaceMatches('/_\d+$/', '')
+            ->value();
+
+        return str_replace('nije', 'nike', $normalized);
+    }
+
+    private function normalizeColor(string $color): string
+    {
+        return match ($color) {
+            'blanco', 'blanca' => 'Blanco',
+            'negro', 'negra' => 'Negro',
+            'gris' => 'Gris',
+            default => throw new RuntimeException("Unsupported color '{$color}'."),
+        };
+    }
+
+    private function normalizeBrandName(string $brandKey): string
+    {
+        return match ($brandKey) {
+            'adidas' => 'Adidas',
+            'nike' => 'Nike',
+            'under_armour' => 'Under Armour',
+            'topper' => 'Topper',
+            'lecoq' => 'Le Coq',
+            default => throw new RuntimeException("Unsupported brand '{$brandKey}'."),
+        };
+    }
+
+    private function resolveCategoryName(string $type): string
+    {
+        return match ($type) {
+            'buzo' => 'Buzos',
+            'remera', 'camiseta' => 'Remeras',
+            'pantalon' => 'Pantalones',
+            'zapatillas' => 'Zapatillas',
+            default => throw new RuntimeException("Unsupported product type '{$type}'."),
+        };
+    }
+
+    private function buildProductName(string $type, ?string $color, ?string $brandName): string
+    {
+        $typeLabel = match ($type) {
+            'buzo' => 'Buzo',
+            'remera' => 'Remera',
+            'camiseta' => 'Camiseta',
+            'pantalon' => 'Pantalon',
+            'zapatillas' => 'Zapatillas',
+            default => Str::headline($type),
+        };
+
+        return trim(collect([$typeLabel, $color, $brandName])->filter()->implode(' '));
+    }
+
+    private function buildDescription(string $type, ?string $color, ?string $brandName): string
+    {
+        $category = Str::lower($this->resolveCategoryName($type));
+        $colorText = $color !== null ? " color {$color}" : '';
+        $brandText = $brandName !== null ? " {$brandName}" : '';
+
+        return "Producto seed de {$category}{$brandText}{$colorText} con variantes por talle.";
+    }
+
+    private function createUploadedFile(string $path): UploadedFile
+    {
+        $mimeType = mime_content_type($path);
+
+        return new UploadedFile(
+            $path,
+            basename($path),
+            is_string($mimeType) ? $mimeType : null,
+            null,
+            true
+        );
+    }
+}
diff --git a/storage/public/catalog/buzo_blanco_adidas.jpg b/storage/public/catalog/buzo_blanco_adidas.jpg
new file mode 100644
index 0000000..25e5e26
Binary files /dev/null and b/storage/public/catalog/buzo_blanco_adidas.jpg differ
diff --git a/storage/public/catalog/buzo_blanco_adidas_1.jpg b/storage/public/catalog/buzo_blanco_adidas_1.jpg
new file mode 100644
index 0000000..603ddb8
Binary files /dev/null and b/storage/public/catalog/buzo_blanco_adidas_1.jpg differ
diff --git a/storage/public/catalog/buzo_gris_nije.jpg b/storage/public/catalog/buzo_gris_nije.jpg
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